04/10/23Play 4 real Epic Win Strategy

Gamifciation workshop – license to bondEpic win strategy 4 creating and activating social capital

Beta

beautiful

Are you ready?

Form groups of 3.1 person talks. About his life, job and intentions for this workshop. 1 listens. Shut up and just listen. No yes or no. – Just listen. And 1 draws. A picture of the person who is talking – as a superhero. Name him and give him 3 superpowers.

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Bring it back baby

@fl9wriderpippo@traudi.org www.traudi.org

https://www.facebook.com/kreativwirtschaft

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WTF

coach & consultantdreamer & player

start up: pmi beta (seals)playmates we need to love you

chllng.mepresente!

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Our mission

Activating #SocialCapital by playful interactions for increasing your value.Social Capital is based on trust & knowledge, shared values & opportunities.Social Capital is the only capital that is growing when shared. #Exponentially.

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Social Capital

Bridging. Connecting bringing together users and stakeholdersBonding. Building a strong & interactive community key: #fluent. online - offline establishing a huge user participationLinking. Getting financial fuel creating opportunities

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Take a look!

http://www.youtube.com/watch?v=CSYxDz22DqY

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My goal

Stop thinking!!!

Start playing. Now!

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Play 4 real Epic Win Strategy

O círculo mágico de Johan Huizinga

Mundo Real

- Questions- Fear- Uncertainty- Responsbilities

Círculo Mágico

Game mechanics

Gam

ing

dyna

mics

Game theory

Serious games

Badgification

Game design

Social Games

Definition

Gamification is: the processof using game thinking andgame mechanics to solveproblems and engage users

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Definition

Gamification vs. Gameful

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Frequency of Social Gaming

On average, 50% of people online between the ages of 18–44 play social games on a daily basis.

53% of Smartphone owners play daily

66% of Tabletowners play daily

46%Playdaily

54% play daily

Why?

Education, Entertainment, Engagement, Exchanging value.

Source: FIANDACA, Daniele e BURGOYNE, Patrick. Digital advertising: past, present, and future. UK: Creative Social, 2010

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Experience systems

Short- and long-term goals

Rapid, frequent feedback

Other people

Rewards for effort

Uncertainty

Types of rewards/incentives

Status

Access

Power

Stuff

Flow

User/gamer types

Achievers (10%)

Killers (1%)

Socializers (80%)

Explorers (9%)

Making the difference

1Meaning

2Mastery

3Autonomy

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MeaningPlay 4 real Epic Win Strategy

Simon Sinek: ‘How leaders inspire’

MeaningPlay 4 real Epic Win Strategy

• Tap personal goals, interests and passions• Tap the existing community of interest around your core activity/content• Wrap your activity in a visually supported story• Beware of messing with social context meanings

Deterding, Getting gamification right.

MasteryPlay 4 real Epic Win Strategy

• Provide interesting challenges• Provide goals that are clear, scaffold, paced, and varied• Provide juicy feedback• Beware of encouraging unintended behaviors

Deterding, Getting gamification right.

Autonomy

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• In productivity contexts: Beware of curbing autonomy• In consumer contexts: Beware of devaluing your product• Provide a shared digital toy object open for exploration and expression, with starting points

Deterding, Getting gamification right.

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It’s the process not the features!

Game design

Game design is a process of:1Imagine a game2Define how it works3Describe the elements that will be part of the game4Pass this information to the team that will produce the game

Source: ADAMS, Ernest; ROLLINGS, Andrew. Fundamentals of Game Design. Pearson: 2006

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Play 4 real Epic Win Strategy

Play 4 real Epic Win Strategy

Reflect

Meta. How do I react? How do I approach the challenge.

Micro. How can I contribute with my daily actions.presente! facebook group

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Game on

Build teams of 5 in 25 sec.

Get your superhero pictures.

Focus on your power.

Feel the strength and support of your partners.

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Game on

Challenge. Mobilize the school kids to be part of the Education ReformPlayground. Education referendum in AustriaTools. Your superpower and network.Mission. Create a gameful campaign and take a concrete action within the next 3 days.Reward. Make it happen.

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Next step

Activating #SocialCapital by playful interactions for increasing your value.Social Capital is based on trust & knowledge, shared values & opportunities.Social Capital is the only capital that is growing when shared. #Exponentially.

Play 4 real Epic Win Strategy

Reflect

Meta. How did I react? How did I approach the challenge.https://www.facebook.com/kreativwirtschaft

Micro. How can I contribute with my daily actions.https://www.facebook.com/pages/presente/150193751720589?ref=ts

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