20110928 playmakers industries gamification
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Transcript of 20110928 playmakers industries gamification
04/10/23Play 4 real Epic Win Strategy
Gamifciation workshop – license to bondEpic win strategy 4 creating and activating social capital
Beta
beautiful
Are you ready?
Form groups of 3.1 person talks. About his life, job and intentions for this workshop. 1 listens. Shut up and just listen. No yes or no. – Just listen. And 1 draws. A picture of the person who is talking – as a superhero. Name him and give him 3 superpowers.
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Bring it back baby
@[email protected] www.traudi.org
https://www.facebook.com/kreativwirtschaft
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WTF
coach & consultantdreamer & player
start up: pmi beta (seals)playmates we need to love you
chllng.mepresente!
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Our mission
Activating #SocialCapital by playful interactions for increasing your value.Social Capital is based on trust & knowledge, shared values & opportunities.Social Capital is the only capital that is growing when shared. #Exponentially.
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Social Capital
Bridging. Connecting bringing together users and stakeholdersBonding. Building a strong & interactive community key: #fluent. online - offline establishing a huge user participationLinking. Getting financial fuel creating opportunities
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Take a look!
http://www.youtube.com/watch?v=CSYxDz22DqY
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My goal
Stop thinking!!!
Start playing. Now!
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Play 4 real Epic Win Strategy
O círculo mágico de Johan Huizinga
Mundo Real
- Questions- Fear- Uncertainty- Responsbilities
Círculo Mágico
Game mechanics
Gam
ing
dyna
mics
Game theory
Serious games
Badgification
Game design
Social Games
Definition
Gamification is: the processof using game thinking andgame mechanics to solveproblems and engage users
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Definition
Gamification vs. Gameful
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Frequency of Social Gaming
On average, 50% of people online between the ages of 18–44 play social games on a daily basis.
53% of Smartphone owners play daily
66% of Tabletowners play daily
46%Playdaily
54% play daily
Why?
Education, Entertainment, Engagement, Exchanging value.
Source: FIANDACA, Daniele e BURGOYNE, Patrick. Digital advertising: past, present, and future. UK: Creative Social, 2010
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Experience systems
Short- and long-term goals
Rapid, frequent feedback
Other people
Rewards for effort
Uncertainty
Types of rewards/incentives
Status
Access
Power
Stuff
Flow
User/gamer types
Achievers (10%)
Killers (1%)
Socializers (80%)
Explorers (9%)
Making the difference
1Meaning
2Mastery
3Autonomy
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MeaningPlay 4 real Epic Win Strategy
Simon Sinek: ‘How leaders inspire’
MeaningPlay 4 real Epic Win Strategy
• Tap personal goals, interests and passions• Tap the existing community of interest around your core activity/content• Wrap your activity in a visually supported story• Beware of messing with social context meanings
Deterding, Getting gamification right.
MasteryPlay 4 real Epic Win Strategy
• Provide interesting challenges• Provide goals that are clear, scaffold, paced, and varied• Provide juicy feedback• Beware of encouraging unintended behaviors
Deterding, Getting gamification right.
Autonomy
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• In productivity contexts: Beware of curbing autonomy• In consumer contexts: Beware of devaluing your product• Provide a shared digital toy object open for exploration and expression, with starting points
Deterding, Getting gamification right.
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It’s the process not the features!
Game design
Game design is a process of:1Imagine a game2Define how it works3Describe the elements that will be part of the game4Pass this information to the team that will produce the game
Source: ADAMS, Ernest; ROLLINGS, Andrew. Fundamentals of Game Design. Pearson: 2006
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Play 4 real Epic Win Strategy
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Reflect
Meta. How do I react? How do I approach the challenge.
Micro. How can I contribute with my daily actions.presente! facebook group
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Game on
Build teams of 5 in 25 sec.
Get your superhero pictures.
Focus on your power.
Feel the strength and support of your partners.
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Game on
Challenge. Mobilize the school kids to be part of the Education ReformPlayground. Education referendum in AustriaTools. Your superpower and network.Mission. Create a gameful campaign and take a concrete action within the next 3 days.Reward. Make it happen.
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Next step
Activating #SocialCapital by playful interactions for increasing your value.Social Capital is based on trust & knowledge, shared values & opportunities.Social Capital is the only capital that is growing when shared. #Exponentially.
Play 4 real Epic Win Strategy
Reflect
Meta. How did I react? How did I approach the challenge.https://www.facebook.com/kreativwirtschaft
Micro. How can I contribute with my daily actions.https://www.facebook.com/pages/presente/150193751720589?ref=ts
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