May 25, 2017
The Content Value ChainStreamlining the Content Value
Chain to Maximize Revenue
Get content to customers correctly
• What they want
• When they want it
• Where they want it
• Described and priced the ‘right’ way
So we can
• Save money
• And make more money from content
Why Do We Care About the VOD Content Value Chain?
Sources: Digital TV Research, DEG: The Digital Entertainment Group, GfK
Pay TV vs. VOD Growth
$25.9 $42.4
$207.0 $205.0
2016 2021
SVOD, EST, & VOD ($B) Pay TV ($B)
Revenue Growth Rate
64%
-1%
MCNs & OTT
Studios
Content Providers
Networks
Sublicensing Partners
Retailers, Operators &
OTT Platforms
Happy People
Paying for Content
Near real-time feedback on pricing
Commercial
Avails
Governed by
Contract
terms
Package
and price
details
Spreadsheet EMA
Spreadsheet– format 1
Spreadsheet – format 3
Spreadsheet – format 4
XML
ImagesRSS Feed
Phone EMAIL
Spreadsheet– format 5
Spreadsheet– format 1
Spreadsheet– format 2
Spreadsheet– format 4
Spreadsheet– format 3
What’s the Content Value Chain, Anyway?
Spreadsheet EMA
Spreadsheet– format 2
Some EIDR
Some Content Provider ID
Most Title Name
Some Daily, Some Monthly, Some Quarterly
And This is Only Going to Become Harder
Product Type
• AVOD• SVOD• EST• VOD
• PPV• Pay TV• Multiplatform
linear
Business Model
Languages
Territory
Devices
• Early EST• EST• VOD• Minimum
Guarantees• Rev-Share
• Rate Cards• Subscriber-
based• Advertising
Pricing Model
Resolution
• Original• Dubbed
• Subtitled• Voice Over
Language Format
Title, Title Attributes, Release Date,
Director, Producer, Cast, Music, Runtime,
Box-office, Original Release Country,
Original Language, Local Name, Synopsis,
Short Synopsis, Original Air Date, Media
Window, Plot, Critics Rating, Tags, Provider
ID, Rating, Budget, Opening Week, Gross,
Sound Mix, Aspect Ratio, Genres, Music
Restrictions, Licensed Material Restrictions,
Talent Back-End, Talent Approval Rights
Metadata
We estimate
that there are
now close to
100 SVOD
services in
North America
“
”Source: OTT Video
Market Tracker
So what can we do?
We all need to talk
the same language
Basic Principles
And we need to show that this can drive money and efficiency!
Better feedback
POP QUIZ
We need to embrace and evolve these standards
Talking the Same Language
• Unique asset ID – key to the value chain
• Hit a million records (Sep. 2016)
• To date, ~7.5% of transactions had EIDRs
• Leading in Avail standards
• Version 1.7 just released
• One-way communication
Better Feedback
7 Days 50% 3.5 Days
Content Providers Want better feedback
Retailers/MSOsFocus on getting
content up correctly
Alignment – What Can Bridge It All?
Intelligent automation and management systems are needed
Intelligent Automation and Management Systems
A study by BCG shows that the leaders in digital supply chain
management are enjoying 40% to 110% higher operating
margins, more than 25% faster response times to changes
in market demand, 30% better realization of working-
capital reductions, and up to 10% increases in product
availability, than the laggards.
“
”
Intelligent Automation and Management Systems
By streamlining our digital supply chain reporting, we were able
to scale revenue by a factor of 3X, hundreds of millions of
dollars, and improve accuracy. Maintaining "the old way" of
doing things would have required a small army and was
untenable.
“
”Source: Major Hollywood Studio Executive
Thank YouNew York, Los Angeles, & London
Top Related