The Content Value Chain · PDF file The Content Value Chain Streamlining the Content Value...

Click here to load reader

  • date post

    27-Jul-2020
  • Category

    Documents

  • view

    5
  • download

    2

Embed Size (px)

Transcript of The Content Value Chain · PDF file The Content Value Chain Streamlining the Content Value...

  • May 25, 2017

    The Content Value Chain Streamlining the Content Value

    Chain to Maximize Revenue

  • Get content to customers correctly

    • What they want

    • When they want it

    • Where they want it

    • Described and priced the ‘right’ way

    So we can

    • Save money

    • And make more money from content

    Why Do We Care About the VOD Content Value Chain?

    Sources: Digital TV Research, DEG: The Digital Entertainment Group, GfK

    Pay TV vs. VOD Growth

    $25.9 $42.4

    $207.0 $205.0

    2016 2021

    SVOD, EST, & VOD ($B) Pay TV ($B)

    Revenue Growth Rate

    64%

    -1%

  • MCNs & OTT

    Studios

    Content Providers

    Networks

    Sublicensing Partners

    Retailers, Operators &

    OTT Platforms

    Happy People

    Paying for Content

    Near real-time feedback on pricing

    Commercial

    Avails

    Governed by

    Contract

    terms

    Package

    and price

    details

    Spreadsheet EMA

    Spreadsheet– format 1

    Spreadsheet – format 3

    Spreadsheet – format 4

    XML

    EMAIL

    Images RSS Feed

    Phone EMAIL

    Spreadsheet– format 5

    Spreadsheet– format 1

    Spreadsheet– format 2

    Spreadsheet– format 4

    Spreadsheet– format 3

    PDF

    EMAIL

    EMAIL

    EMAIL

    EMAIL

    What’s the Content Value Chain, Anyway?

    Spreadsheet EMA

    Spreadsheet– format 2

    PDF

    Some EIDR

    Some Content Provider ID

    Most Title Name

    Some Daily, Some Monthly, Some Quarterly

    EMAIL

  • And This is Only Going to Become Harder

    Product Type

    • AVOD • SVOD • EST • VOD

    • PPV • Pay TV • Multiplatform

    linear

    Business Model

    Languages

    Territory

    Devices

    • Early EST • EST • VOD • Minimum

    Guarantees • Rev-Share

    • Rate Cards • Subscriber-

    based • Advertising

    Pricing Model

    Resolution

    • Original • Dubbed

    • Subtitled • Voice Over

    Language Format

    Title, Title Attributes, Release Date,

    Director, Producer, Cast, Music, Runtime,

    Box-office, Original Release Country,

    Original Language, Local Name, Synopsis,

    Short Synopsis, Original Air Date, Media

    Window, Plot, Critics Rating, Tags, Provider

    ID, Rating, Budget, Opening Week, Gross,

    Sound Mix, Aspect Ratio, Genres, Music

    Restrictions, Licensed Material Restrictions,

    Talent Back-End, Talent Approval Rights

    Metadata

    We estimate

    that there are

    now close to

    100 SVOD

    services in

    North America

    ” Source: OTT Video

    Market Tracker

  • So what can we do?

  • We all need to talk

    the same language

    Basic Principles

    And we need to show that this can drive money and efficiency!

    Better feedback

  • POP QUIZ

  • We need to embrace and evolve these standards

    Talking the Same Language

    • Unique asset ID – key to the value chain

    • Hit a million records (Sep. 2016)

    • To date, ~7.5% of transactions had EIDRs

    • Leading in Avail standards

    • Version 1.7 just released

    • One-way communication

  • Better Feedback

    7 Days 50% 3.5 Days

  • Content Providers Want better feedback

    Retailers/MSOs Focus on getting

    content up correctly

    Alignment – What Can Bridge It All?

    Intelligent automation and management systems are needed

  • Intelligent Automation and Management Systems

    A study by BCG shows that the leaders in digital supply chain

    management are enjoying 40% to 110% higher operating

    margins, more than 25% faster response times to changes

    in market demand, 30% better realization of working-

    capital reductions, and up to 10% increases in product

    availability, than the laggards.

  • Intelligent Automation and Management Systems

    By streamlining our digital supply chain reporting, we were able

    to scale revenue by a factor of 3X, hundreds of millions of

    dollars, and improve accuracy. Maintaining "the old way" of

    doing things would have required a small army and was

    untenable.

    ”Source: Major Hollywood Studio Executive

  • Thank You New York, Los Angeles, & London