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The Power to Move Your Workplace

RESELLER PROGRAM GUIDE

EffectiveJuly 1, 2013

• Introduction to Newcastle Systems’ Reseller Program• DiscountIncentives&Qualifications• ResellerBenefits• TrainingOpportunities• AdvertisingRestrictions• Support&Resources

CONTENT

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INTRODUCTION

First Things FirstFirst of all, from all of us at Newcastle Systems, a heart-felt “Thank You!” for being part of our growing community of suppliers making mobility a reality for our clients. We can’t be the best we can be without a team of dedicated Partners like yourself, and your efforts on behalf of our products is deeply appreciated. So once again – “Thank you!”

Welcome to a Program About YOUAswe’vegrownoverthelastfewyearsandhavestartedtobetterunderstandtheneedsofthemarketplaceyou work with every day, we developed a better understanding of the role Reseller’s like yourself play and realized that there was something more we could do to help our Resellers deliver on the high expectations they set for themselves and their suppliers like us. So we went out and talked to many of you and over the last two years and yes, we heard you loud and clear! The results of your feedback and input are what drove the development of this new program designed just for you.

What It Means To YouEnclosed inthisprogramdocument(alsoavailableonline)arethedetailsofanumberofnewbenefits,training and criteria for our resellers. These are all being designed with one thing in mind – how to continue todeliveraquality,high-valueexperiencetooursharedclientbase.Insideyouwillfindchangesandnewprogramsthatprovidesomeofthefollowingbenefits:

• Dedicated“ResellerOnly”contentonwww.newcastlesys.com/resellers• Moretrainingopportunitiesandtrainingmaterials• Salestoolsthathelpyoudemonstrateexpertisewithourproducts• Improvedfinancialincentivesthatgrowasoursuccessgrows• BettertransparencyforestablishingResellerandClientstatus• Morefrequentcommunicationsandsupportopportunities• ProjectRegistration(AvailableQ4,2013)• Co-Marketingmaterialsandsupport

Our AskPleasemakeyourselffamiliarwiththisProgramGuideandtheadditionalmaterialsnowonourwebsite.Asalways, please continue to provide the feedback, ideas and input that have already been so valuable to us. Thank you! The Newcastle Systems Team

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STATUS

l= eligible

Provide list to your account manager of your sales team with

contact info by region

AddCertifiedReseller Badgeto

your website

AddNewcastle

products to your

website

Entiresales

team to attend(1)training webinar in2013

Entiresales

team to attend(2)

training webinars in2013

Do at least (1) of the following:

A)Seriesof(3)co-brandedemails to an active customer list

(B)Jointsaleseventinyourregion

(C)Sharedtradeshowbooth

(D)Wewelcomeadditionalsuggestions too...

BRONZE l l l lSILVER l l l l lGOLD l l l l lPLATINUM l l l l l

Additional Notes:

1. Partnersachievingastatusinthecourseofanyfiscalyearthatishigherthantheircurrentonewillbeeligibletodisplayanupgraded“CertifiedReseller”badgeontheirsitewiththeappropriate“Bronze”,“Silver”, “Gold” or “Platinum” version.

2. UnregisteredDirectSellerswhoarenotpartoftheNewcastleSystemResellerProgramwillnotbeabletodisplaya“Certified”badge.(Thiswillallowyoutoprovideclarificationstoclientswhentheyarein-troducedasapotentialcompetitor)

Certified Badge Samples:

QUAlIFICATIONSCONT.

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Newcastle Systems invests a vast amount of time and money to generate QUALIFIED LEADS for our key reselling partners. Some of our lead generation efforts include:

• Paiddisplayadsandcustome-blastsinDCVelocity,logisticsManagement,ModernMaterialHandlingand more

• Paid white paper promotions and webcast sponsorships• ExtensivePRefforts• TradeshowexhibitsatProMat,Modex,NRF,WERC,logiMat(Germany)andmore

In addition to discount incentives and qualified leads, we are pleased to provide you with other value-added benefits such as:

• ExtensivesupportbyyourAccountManagertohelpyouclosetheopportunity• TrainingsupportbyyourAccountManagerthatcanbecustomizedtoyourindividualneedsorgroup

settings• Demoequipmentthatcanbeshippedtoyourcustomer’sfacilitytotryoutfirsthand• Customized collateral, videos and other sales tools• Customized marketing e-blast campaigns created by our in-house design team• Various“SalesSpiff”opportunities• Advertisingdollarstowardsyourmarketingefforts• Projectregistration(availableinQ42013)

STATUS

l= eligible

AccesstoReseller Site

DemoEquipment

Qualifiedleads

Reseller Project

Registration

Customized Collateral, Videos&

Sales Tools

Yearly Sales Spiffs

AdvertisingDollars

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RESEllERBENEFITS

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Aswegrowourbusiness,itisimportanttousthatwecontinuetodeliverahigh-value,personalizedlevelof service to go with our products. In order to do so, we need our reseller partners to be well-equipped to speak about our solutions.

While there will be additional training materials provided in the coming months, at this time we require all of our resellers to complete the following:

• Viewournewtrainingpresentation:http://www.newcastlesys.com/resellers/presentations/• Familiarizeyourselfwiththe layoutofoursite, theresourcesavailable(videodemonstrations,white

papers,evaluationtools).• Make yourself known to your Account Manager at Newcastle Systems and ensure your registration in-

formation is up to date and accurate so that we will be able to contact you when needed when passing along new leads or sharing new information and product releases.

• Atanytime,pleasecontactyourAccount Manager to schedule a customized training webinar to one or manymembersofyoursalesteamatadateandtimethatfitsyourschedule.

Look for additional training opportunities in the future including webinars and other live virtual meetings where we can answer your questions, discuss your suggestions and more.

WhileweappreciateandsupporttheeffortofallofourResellerstogeneratebothAwarenessandDemandfor our products, Newcastle Systems values the integrity of our business model and the resellers who work hard with us within that model.

• DisplayofpricesisNOTrecommended.However,ifaresellerchoosestoadvertisepricesinanymedium(web,print,etc.),theymustbenolessthantheminimumadvertisedpricesetbyNewcastleeachyearand communicated to the reseller network.

• “Same-DayShipping”,“NextDayShipping”andotheradvertisingthatismisleadinisstrictlyprohibited.• DirectcopyingofNewcastleSystemswebpagesorotheronlinepropertiesisprohibited.Notethatall

contentontheNewcastleSystemswebsiteiscopyrighted,butisavailableforusebyAllofourResell-ers with prior permission. Please contact Christine Wheeler, Marketing Director at 978-605-5119 or cwheeler@newcastlesys.com.

Use of “Official Reseller” badges at levels that the Reseller has not qualified for is also prohibited, as is use of any badge for non-qualified resellers.

TRAININGOPPORTUNITIES

ADVERTISINGRESTRICTIONS

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Newcastle Systems will be making available to our Reseller Partners a number of resources to assist you withyoureffortstomarketsolutionstoyourclients.Thesewillinclude(butnotbelimitedto)thefollowing:

• Co-Branded Campaign Materials – we are happy to provide templates and other materials for use in your own e-mail or other campaigns. These will usually be existing templates we use that can be cus-tomized to include your logo and other co-branding elements.

• “Certified” Reseller Badges – Resellers are encouraged to download the appropriate badge for your level in the size of your choice to display on your website where Newcastle Systems products are fea-tured. This not only demonstrates to your customer your expertise with our products, but also serves tohelpyouhelpyourclientsnavigatepotentialsourcesofourproductthatdonotcomefromCertifiedResellers.

• Unlimited Sales Support by Your Dedicated Account Manager to Help Close Opportunities

To find your dedicated account manager, visit:

http://www.newcastlesys.com/resellers/findyouraccountmanager/

SUPPORT&RESOURCES

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ABOUTNEWCASTlESySTEMS

Newcastle Systems’ commitment is to provide innovative solutions that help makeAuto-IDTechnologyandotherhardwaretrulymobileandinformationmorereadily available across an entire enterprise.

lossofproductivityandinefficienciessuchaswastedstepstotheprinter,inac-curate inventory counts, improper labeling, time delays, manual processing and incorrect shipments are just some of the challenges that are alleviated with a mobile powered workstaton.

15BSylvanSt.lMiddleton,MAl01949lUSAl 781.935.3450l www.newcastlesys.com

THEPOWERTOMOVEyOURWORkPlACE