Download - Link Building

Transcript
Page 1: Link Building

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Page 2: Link Building

Why we have do Link Building for a site?

Improve Page Rank over time

Increases targeted web site traffic

Increases the search engine ranking of your web site

Improve your visibility in the search engines.

Page 3: Link Building

What is Page Rank?

Page Rank is a link analysis that assigns a numerical weight to each page. It is Google’s weighting of the importance of the page.

Page 4: Link Building

What is a backlink?

A backlink is a hyperlink that links from a Web page, back to your own Web page or Web site.

Page 5: Link Building

Roles of Links

Improve yours visibility in search engines.

Links brings direct visitors to your site.

Links establish you as a leader.

Links connect you with people.

Increase the search engine ranking of yours site.

People click on them.

Branding

Page 6: Link Building

Best Practice for Building links

Links Include proper anchor text in links pointing to your site

Don’t give up after one attempt. Be more creative

Look at who is linking to your competitors

Think about lasting links

Would search engines want to give value to your link?

Page 7: Link Building

Links Building Methods

Your Site

Articles Blogs

Link Bait

Directory Listing

Press Release

Page 8: Link Building

Article Directories

Free Article Directory

Ezine Article

Go Article

Article Trader

Article city

Paid Article Directory

Submit your article

Unique Article Wizard

Distribute Your Articles

Article Submitter

Page 9: Link Building

Blogs

Article comment Areas(Typically considered spam links, almost always rel=nofollow links)

Guest articles (good links, almost always follow links)

Get bloggers to write about you (good links)

Need to be an interesting blog/story

Other Factors (what value to you provide, what is unique selling proposition.

Blog sites(bloghint.com, blograma.com, blog catalog.com,Blogger.com)

Page 10: Link Building

LinkBait (most useful and powerful links)

on a website) content designed to attract attention and encourage those viewing it to create hyperlinks to the site, with the aim of improving the site's position on the list of results returned by a search engine.

PR for your Linkbait

Bloggers

Newspaper

Newsletters

Magazines

Directories

Friend and Family

Page 11: Link Building

Local Directory Listing

Google.com/places/

Local.yahoo.com

Bing.com/bussinesportal

Ubl.org

Yelp.com

Dmoz.org

Page 12: Link Building

Press Releases

Paid Press Releases sites

Prweb.com

Prbuzz.com

eRelease.com

Free Press Release

Free-Press-Release.com

Free-pre

ss-release-center.info

pr.com

Page 13: Link Building

Social Media

Social Networking Links

Google+ (mostly follow links)

Myspace (no-follow links

LinkedIn (follow links with redirect)

Delicious (no-follow links)

Digg (mixture of links)

Twitter (mixture of links)

Page 14: Link Building

Thank You