Download - Good Credit Customers : 30 - 50%Why Dealers adding Craigslist sell Cars NOW than ever? Past Customers— 15-17% Local Repeat Walk-in customers -12% Auto Paid Online Google "PC-10-12%

Dealers started realizing that of all the 1 g

marketing channels ( see table on right) Craigslist is beating in marketing cost paid/car sold, because media is FREE.

Finance managers make the best gross profit margins from sub‐prime customers2

1

Good Credit Customers : 30 - 50%

Less Margins – but more volume

Average Credit Customers : 15-40%

Craigslist costs only 1/5th of average cost paid /compared to pay per click on search engines3

Average Margins and volume sold

Bad Credit Customers : 5 - 25%

Less Volume but Excellent Gross Click to Start

Vehicles Views Clicks Leads Calls Total Cost/Lead Cost/Click Cost/View

60 25,000 2000 70 120 190 $2 ‐ $4 0.40 cents 0.02 cents

Craigslist costs only 1/5th of average cost paid /compared to pay‐per‐click on search engines, and 1/7th of $20/lead paid to 3rd party lead providers and paid media sites.3

A successful GM said, “Craigslist has added a cushion

Month’s Cars Sales Tip!

g

for ups & downs in our used car

sales with higher back-end gross

profits from slow/average credit

customers”

Not sure about Craigslist success stories? Please call us at 404‐375‐7859 or send us an email to [email protected] to find if your dealership qualifies to get 15‐day FREE Craigslist AD posting

service in your market. Visit www.dealtimer.com/craigslist for more details!

http://www.dealtimer.com/contact-us/dealtimer-contact.html