Redesign Craigslist

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    11-Nov-2014
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Transcript of Redesign Craigslist

  • 1. REDESIGNING CRAIGSLIST FOR OLDER ADULTS
  • 2. ATTENTION AND FOCUS + WORKING MEMORY: USE BREADCRUMBS + EXPANDABLE MENUS
  • 3. VISUALIZING HIERARCHIES SHALLOW AND BROAD HIERARCHIES
  • 4. INHIBITING TASK-IRRELEVANT STIMULI RESPONSIVENESS TO VISUAL HIGHLIGHTING CUES REMOVE COMPETING AND DISTRACTING ELEMENTS ON PAGE
  • 5. ATTENTION AND FOCUS + WORKING MEMORY: REMINDERS OF CORE TASKS ON PAGES
  • 6. EXISTING SEMANTIC KNOWLEDGE BASE Leverage Existing Metaphors
  • 7. VISUAL ACUITY >= 14 pt Sans-Serif. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Frequent Text Breaks and Sub Headers. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
  • 8. YELLOWING OF EYES
  • 9. COLOR DISCRIMINATION COLOR SENSITIVITY
  • 10. FINE MOTOR CONTROL DO NOT REQUIRE PRECISE MOVEMENT KEEP TARGET SIZE LARGE
  • 11. HESITANCE TO ADOPT TECHNOLOGY MAKE BENEFITS OF TECHNOLOGIES CLEAR
  • 12. TASK-DRIVEN USAGE + HESITANCE TO EXPLORE LINKS USE REPRESENTATIVE, ACTIVE LABELS ??
  • 13. FUNCTIONAL ACCESSIBILITY EVALUATOR Titles and Labels: Missing H1 tags, Frames lacking title attributes and missing Labels in Form elements. Implication: Inaccurate parsing of logical divisions of the page by screen readers. Subheadings are not nested properly Implication : Obfuscates the desired hierarchy and reading sequence Default Language: No default language specified Implication: Problems with screen readers doing automated translations Problem of change in accent in text-to-speech systems.
  • 14. FUNCTIONAL ACCESSIBILITY EVALUATOR Layout Tables: Tables used for formatting instead of
    Implication : Can make difficult to determine reading order and use customized styling Text Styling: use of discrete font, bold styling, and font position tags in the HTML Implications : Decrease in customizability and flexibility Alternative : Use Cascading Style Sheets Missing Metatags Specifying Character Encoding Implications: creates problems for alternate rendering technology and screen readers
  • 15. FEEDBACK FROM FOCUS GROUP STUDY
  • 16. FEEDBACK FROM FOCUS GROUP STUDY
  • 17. FEEDBACK FROM FOCUS GROUP STUDY
  • 18. FEEDBACK FROM FOCUS GROUP STUDY
  • 19. FEEDBACK FROM FOCUS GROUP STUDY
  • 20. FEEDBACK FROM FOCUS GROUP STUDY
  • 21. ?? FEEDBACK FROM FOCUS GROUP STUDY
  • 22. INITIAL MOCKUP AND FOCUS GROUP FEEDBACK
  • 23. INITIAL MOCKUP AND FOCUS GROUP FEEDBACK
  • 24. INITIAL MOCKUP AND FOCUS GROUP FEEDBACK Improves Font Legibility Improves Content Organization Visually Maps Icons to Categories
  • 25. FEEDBACK FROM FOCUS GROUP STUDY
  • 26. FEEDBACK FROM FOCUS GROUP STUDY
  • 27. FEEDBACK FROM FOCUS GROUP STUDY Prominent Search Filter
  • 28. FEEDBACK FROM FOCUS GROUP STUDY
  • 29. FEEDBACK FROM FOCUS GROUP STUDY
  • 30. FEEDBACK FROM FOCUS GROUP STUDY Filters Appear More Prominently Clearer Demarcation of List Items
  • 31. PROMINENT SEARCH FUNCTIONALITY
  • 32. USE OF ACTIVE VOICE
  • 33. ELIMINATE SECTION GIGS
  • 34. REPOSITION EVENTS AND CALENDAR
  • 35. TABBED INTERFACE OPTIONS
  • 36. FONT SIZE CUSTOMIZATION
  • 37. SORTING
  • 38. SORTING
  • 39. FILTERS
  • 40. IMAGE PREVIEWS
  • 41. CONTEXT AWARE SEARCH
  • 42. FEEDBACK FROM FOCUS GROUP STUDY
  • 43. BREADCRUMBS
  • 44. TRANSPARENT ACTIONS
  • 45. THANK YOU.