Good Credit Customers : 30 - 50% Why Dealers adding Craigslist sell Cars NOW than ever? Past...
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Dealers started realizing that of all the 1 g marketing channels ( see table on right) Craigslist is beating in marketing cost paid/car sold, because media is FREE.
Finance managers make the best gross profit margins from sub‐prime customers 2
Good Credit Customers : 30 - 50%
Less Margins – but more volume
Average Credit Customers : 15-40%
Craigslist costs only 1/5th of average cost paid /compared to pay per click on search engines3
Average Margins and volume sold
Bad Credit Customers : 5 - 25%
Less Volume but Excellent Gross Click to Start
Vehicles Views Clicks Leads Calls Total Cost/Lead Cost/Click Cost/View
60 25,000 2000 70 120 190 $2 ‐ $4 0.40 cents 0.02 cents
Craigslist costs only 1/5th of average cost paid /compared to pay‐per‐click on search engines, and 1/7th of $20/lead paid to 3rd party lead providers and paid media sites. 3
A successful GM said, “Craigslist has added a cushion
Month’s Cars Sales Tip!
for ups & downs in our used car
sales with higher back-end gross
profits from slow/average credit
Not sure about Craigslist success stories? Please call us at 404‐375‐7859 or send us an email to email@example.com to find if your dealership qualifies to get 15‐day FREE Craigslist AD posting
service in your market. Visit www.dealtimer.com/craigslist for more details!