Good Credit Customers : 30 - 50% Why Dealers adding Craigslist sell Cars NOW than ever? Past...

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    02-Oct-2020
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Transcript of Good Credit Customers : 30 - 50% Why Dealers adding Craigslist sell Cars NOW than ever? Past...

  • Dealers started realizing that of all the 1 g marketing channels ( see table on right)  Craigslist is beating in marketing cost paid/car  sold, because media is FREE.

    Finance managers make the best gross  profit margins from sub‐prime customers 2

    1

    Good Credit Customers : 30 - 50%

    Less Margins – but more volume

    Average Credit Customers : 15-40%

    Craigslist costs only 1/5th of average cost paid /compared to pay per click on search engines3

    Average Margins and volume sold

    Bad Credit Customers : 5 - 25%

    Less Volume but Excellent Gross Click to Start

    Vehicles Views Clicks Leads Calls Total Cost/Lead Cost/Click Cost/View

    60 25,000 2000 70 120 190 $2 ‐ $4 0.40 cents 0.02 cents

    Craigslist  costs only 1/5th of average cost paid /compared to pay‐per‐click on search engines,  and  1/7th of  $20/lead paid to 3rd party lead providers and paid media sites. 3

    A successful GM said, “Craigslist has added a cushion

    Month’s Cars Sales Tip!

    g

    for ups & downs in our used car

    sales with higher back-end gross

    profits from slow/average credit

    customers”

    Not sure about Craigslist success stories? Please call us at 404‐375‐7859 or send us an email to  sales@dealtimer.com to find if your dealership qualifies to get 15‐day FREE Craigslist AD posting 

    service in your market. Visit www.dealtimer.com/craigslist for more details!

    http://www.dealtimer.com/contact-us/dealtimer-contact.html

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