GENERAL CONFERENCE OCTOBER 2016Mormon Hub

WHAT WE DID

● 6-8 people per session ● Posts on Facebook● Live videos on Facebook

(Mormon Hub and SUD)● Tweets on Twitter● Images on Instagram● Periscope● Snapchat

FACEBOOK+2,788 likes(2,608 Last Conference)

-Video recap of previous Conference -Quote images following each talk -Countdown to Conference -Recaps of each talk -Facebook ads -Facebook Live

496,290ORGANIC REACH ON FACEBOOK*Note that this is only for the weekend of the Saturday and Sunday General Conference sessions. Also, note that this is organic reach, meaning no advertising was spent on this reach.

1,508,020

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OCTO

BER

2016

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October 2016148,221 people reached

CONFERENCE VIDEO RECAP

April 2016102,669 people reached

FACEBOOK LIVE

334 Shares * 1,748 Likes * 35,779 Live Viewers

TWITTER24,547 followers

CONTENT OF TWEETS: -Facts about speaker, hymns, talk subjects -Tweet every 2 minutes -Retweets -Links to related Mormon Hub articles -Quote images following each talk -Countdown to Conference

(quote image)

#LDSCONF TRENDED NUMBER 1IN THE US

United States

Utah

APRIL = 586,763OCTOBER = 641,543

Top Tweet Examples

WE LOVE OUR PEOPLE

OUR AUDIENCE

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“...the truth of God will go forth boldly, nobly, and independent, till it has penetrated every continent, visited every clime, swept every country, and sounded in every ear...