Male and female consumers show striking similarities in mobile usage attitudes and behaviors.
use a mobile device to research before making a purchase
However, mobile marketing is growing in popularity among
both male and female consumers between the ages of 26-49 in the United States.
Satisfaction with Mobile OfferingsSATISFACTION LEVEL MALE FEMALE
Satisfied 39.0% 38.4%
Neutral 31.4% 28.3%
Dissatisfied 9.6% 7.3%
Don’t Know 20.1% 26.0%
G e n d e r - S p e c i f i c M o b i l e b e h a v i o r
32.29%of males
29.82%of females
16.7%of males
19.6%of females
Despite the hype of location- and time-based services, only
want marketing messages sent to them based on their current location.
SurVEy DEMOgrAphICSData refers to 1,126 survey respondents
(415 males and 711 females) in the united States
between ages 26-49.
are more likely to use a mobile coupon than a traditional coupon.
23.8% of Males
29.8% of Females
NOT SO DIFFErENT AFTEr ALL
M o b i l e at t i t u d e S DELIVEr whAT bOTh gENDErS wANT
say it is very important that the company offering
my favorite products/services communicates
with me through my method of choice.
56.4%of males
59.1%of females
Is Mobile Marketing The Great Gender Equalizer?
Cpg marketing in all of its forms has traditionally targeted the female consumer. yet, new findings from the 2014 rIS/Cognizant Shopper Experience Study suggest that mobile marketing is just as likely to open doors in both the physical and digital worlds to male shoppers… and their revenue.
i n f o G r a p h i c
Smartphone and/or Tablet Activities by gender
S c r o l l f o r M o r e
50.4%
35.1%
of males prefer mobile websites
of males prefer to purchase through mobile apps
74.5 73.8
61.7 58.6
57.6 57.1
62.7 56.4
57.8 47.4
45.8 42.8
46.0 48.4
74.5%73.8%
57.6%57.1%
57.8%47.4%
45.8%42.8%
48.4%
62.7%56.4%
61.7%58.6%
0 10 20 30 40 50 60 70 80
46.0%
Browse/search for products
Access product ratings/reviews
Purchase products
Price checking/matching
Manage loyalty program(s)
Scan barcodes
Access mobile vouchers
femalemale
To win in an omnichannel world,
Cpg marketers must put themselves in the consumer’s shoes — no matter his or her
gender. Mastering mobile marketing and execution
presents an opportunity to integrate and enhance the
end-to-end shopper experience for a growing group of
revenue-generating, tech-savvy consumers –
MEN.
Top Related