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Compensation Management
Submitted to
Sir Atif Rana
Submitted by
Ali farooq Ba-01083-048
Farah munir Ba-01083-056
Fatima mehboob Ba-01083-055
Qurat ul aien Ba-01083-046
Lahore business school
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DEDICATION:
Firstly, we thank Allah for giving us the strength for completingthis job.
To all the people who prayed for us and sent us their best wishesand gave us the courage to keep going on and never break in the
face of difficulties.
To our respected teacher Sir Atif rana, without whose guidance thisproject could not have been completed.
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ACKNOWLEDGMENT:
Our teacher, Sir Atif Rana, who provided us with endless andinvaluable guidance throughout.
We thank the management of Wateen Telecom for giving us theirtime and co-operating with us. They treated us with courtesy and
provided us with all the information we needed.
We also thank all the individuals who have contributed towards thecompletion of this project.
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Company Profile
Wateen Telecom was formed under the auspices of the Abu Dhabi Group which is one of the
leading business conglomerates in the Middle East and one of the largest foreign investors in
Pakistan. The Group has a diverse set of business interests that offer strong financial
resources and extensive management expertise, resulting in the commercial success fornumerous enterprises.
The Abu Dhabi Group's major investments are in the following sectors:
Oil and Gas Exploration
Banking and Financial Services
Automotive
Hospitality Services
Property Development
Telecommunications & Technology
Wateen Telecom is a converged communication services provider that fulfils connectivity
requirements for organizations and individuals in Pakistan. Wateen Telecom delivers
complete solutions for Internet, Voice, Multimedia and Enterprise Solutions that make it themost comprehensive provider for all of Pakistans communication necessities. An Abu Dhabi
Group venture, Wateens vision is to take Pakistan into the digital revolution of the 21st
Century and to make Pakistan a regional communications hub, connecting the East with the
West and Central Asia with the Middle East.
Wateen began its operations in Pakistan in 2007, with the deployment of the largest fibre
optic network in the country. Moreover, Wateen is the worlds first company to commerciallyroll out a WiMAX network on a nationwide scale. Wateen currently services over 250,000
WiMAX subscribers, provides enterprise solutions and data services to over 200 leading
organizations and its wired (HFC/GPON) network reaches over 15,000 households in Lahore
and Multan. [See Exhibit-1]
With a new strategic vision and management in place, Wateen has steadily improved its
service provision and its corporate structure to adequately reflect its corporate motto and
beliefs of Enabling Customer Lifestyles. Wateen is aiming to help shape the education,
social and economic development in the country using broad-based internet provision.
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Business Level Strategy:
All four of Wateens businesses have different business level strategies. Enterprise solutions
are using focused differentiation. Telephony and Internet are using the cost leadership
approach, where are as TV is using the targeting niche market approach.
HR Strategy:
Hiring is decentralized; the head each division does its own hiring. Since all the different
businesses are working with difference strategies for capturing the market, they all have their
different HR strategies accordingly.
1. Enterprise SolutionsThis business works on a differentiation policy. They provide all their corporate
customers with exactly the type of product they require. They have a very large
corporate customer base, which includes all the five mobile phone carriers, as well as
numerous banks [see Exhibit-1]. This department hires efficient and competent peoplewho can design packages for companies and provide them solutions on time.
The strategy of this department is consistent with its business level strategy like the
hiring of the employees in a very good manner and the strategy is align with the goals.
Source for hire people is electronic media, internet, newspaper To retain their employees they are using performance management
system
To achieve good targets they motivate their employees and give themspecial training & development
Use by approach to hire top management To check on the performance of their employees they are using proper
feedback systems
Market Growth
Market Share
highlow
high
low
Enterprise
solutions
Internet
Television Telephony
BCG Matrix of Wateen
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Use diversity management to be innovative. Equal employment opportunity is not there. Use downsizing when they fire their employees. And when they need them
back then also call them but the moral and satisfaction level fallsdown.and effect on the profitability.
2. Internet & Telephony:This business works on a cost leadership policy. They have a bad Hr strategy for this
product portfolio. They provide the lowest price on their services as compared to their
competitors. They are trying to capture the highest market share, which currently
belongs to PTCL. This department hires people on contract basis and dont give them
proper benefits
Rewards & Benefits are given to employees to retain or motivate them butlayoffs give a bad imperation to their employees
Employees get their rewards on the basis of performance management They give general training to their employees
Source of hirring is internal hirring for the middle management For top management hirring they use by approach. And hire people from
big multi national companies
Training for ccr is only for 4-5 days which was not enough Lay off is very common in wateen thats why there employees dont have
job security
Wateen Relaunches after every 2-3 years because they dont have loyalemployees which have a negative impact on their business and there is no
retention of employees.
Employees are hire on contract basis There is no equal opportunity in the organization
3. Television:This is a relatively small business, currently operating only in DHA Lahore and DHA
Karachi. This department hires people who are can are generally good at dealing with
customers. This department has less people because this is a relatively small business
unit. This product market is a niche market and also has the same Hr strategies as
telephone and internet have.
Culture in Wateen:
Wateen has a unique environment to work for since it houses a diversity of skills,
backgrounds, viewpoints and experiences from around the world. It is ensured that hiring is
on merit, skill and ability, without regarding to race, colour, religion, sex, national origin,
age, marital status, or any other classification.
Wateen Telecom is building and integrating the next generation of intelligent, converged
networks with a plethora of key services and differentiators in the market. The primal
objective is to become a carriers carrier and provide turnkey solutions for all customer
requirements and specifications. Wateen Telecom are seeking innovative and intelligent
people to help design, market, sell and support an innovative & intelligent product portfolio
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to a diversified evolving market. They strive to hire only the best, create an exhilarating
work environment and above all else, respect each individual's unique contributions.
An organizational culture has following elements:
Organization environment Organization values Organizational rites, rituals, and customs Cultural transmitter
Wateen tries to provide the best conditions for work. There is a decentralized system but data
is recorded at single place that is Lahore, Pakistan. Problems are created by using Bottom-Up
strategies. Wateen respect each individuals creative and unique contribution. With all of this
Wateen employees expect more.
External competitiveness
HR Department Function:
The active role of HR at every level lead towards the enhancement of skills, leadership
qualities, operations, interpersonal skills, analytical skills and career development of the
employees according to their needs of job. It is the important department in Wateen. It
performs the staffing function for the other departments in organizing the employees and
make them efficient. HR department is directly involved in managing employee affairs and
perform different functions i.e. care about the employees by guidance and support, develop
discipline strategies and develop opportunities for the employees and the manager to maintain
the developmental goals at individual levels and match that with the overall organizational
goals. HR department continuously makes efforts to improve the culture by makingconsiderable change, selection processes of employees, make standards for jobs according to
meet the world overall challenges and ensure that the people at every level are devoted and
willing to achieve the organizational goals.
Hiring of employees:
Wateen Telecom prefers people that have creative and innovative capabilities with proper
skills and education to meet the challenges of the market. It is ensured that hiring is on merit,
skill and ability, without regarding to race, color, religion, sex, national origin, age, maritalstatus, or any other classification.
Wateen prefer best hiring for best people but devote less resources on their selection
procedures. It hires by itself. Wateen prefer diversity; every type of people having different
and unique skills and culture reflect this. Over the last years Wateen used different processes
to select and hire the people.
Job Analysis data may be collected from incumbents through interviews or questionnaires.
The product of the analysis is a description or specifications of the job, not a description of
the person. The purpose of Job Analysis is to establish and document the 'job relatedness' of
employment procedures such as training, selection, compensation, and performanceappraisal.
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Reference:
Muhammad TahirAsistant manager compensation & benefits H/R
Syed omair akbarExecutive recruitment manager H/R
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SEXHIBIT-1
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EXHIBIT-2
EXHIBIT-3
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EXHIBIT-4
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