Compensation management Project on Wateen

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Compensation Management

Submitted to

Sir Atif Rana

Submitted by

Ali farooq Ba-01083-048

Farah munir Ba-01083-056

Fatima mehboob Ba-01083-055

Qurat ul aien Ba-01083-046

Lahore business school


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DEDICATION:

Firstly, we thank Allah for giving us the strength for completingthis job.

To all the people who prayed for us and sent us their best wishesand gave us the courage to keep going on and never break in the

face of difficulties.

To our respected teacher Sir Atif rana, without whose guidance thisproject could not have been completed.


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ACKNOWLEDGMENT:

Our teacher, Sir Atif Rana, who provided us with endless andinvaluable guidance throughout.

We thank the management of Wateen Telecom for giving us theirtime and co-operating with us. They treated us with courtesy and

provided us with all the information we needed.

We also thank all the individuals who have contributed towards thecompletion of this project.


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Company Profile

Wateen Telecom was formed under the auspices of the Abu Dhabi Group which is one of the

leading business conglomerates in the Middle East and one of the largest foreign investors in

Pakistan. The Group has a diverse set of business interests that offer strong financial

resources and extensive management expertise, resulting in the commercial success fornumerous enterprises.

The Abu Dhabi Group's major investments are in the following sectors:

Oil and Gas Exploration

Banking and Financial Services

Automotive

Hospitality Services

Property Development

Telecommunications & Technology

Wateen Telecom is a converged communication services provider that fulfils connectivity

requirements for organizations and individuals in Pakistan. Wateen Telecom delivers

complete solutions for Internet, Voice, Multimedia and Enterprise Solutions that make it themost comprehensive provider for all of Pakistans communication necessities. An Abu Dhabi

Group venture, Wateens vision is to take Pakistan into the digital revolution of the 21st

Century and to make Pakistan a regional communications hub, connecting the East with the

West and Central Asia with the Middle East.

Wateen began its operations in Pakistan in 2007, with the deployment of the largest fibre

optic network in the country. Moreover, Wateen is the worlds first company to commerciallyroll out a WiMAX network on a nationwide scale. Wateen currently services over 250,000

WiMAX subscribers, provides enterprise solutions and data services to over 200 leading

organizations and its wired (HFC/GPON) network reaches over 15,000 households in Lahore

and Multan. [See Exhibit-1]

With a new strategic vision and management in place, Wateen has steadily improved its

service provision and its corporate structure to adequately reflect its corporate motto and

beliefs of Enabling Customer Lifestyles. Wateen is aiming to help shape the education,

social and economic development in the country using broad-based internet provision.


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Business Level Strategy:

All four of Wateens businesses have different business level strategies. Enterprise solutions

are using focused differentiation. Telephony and Internet are using the cost leadership

approach, where are as TV is using the targeting niche market approach.

HR Strategy:

Hiring is decentralized; the head each division does its own hiring. Since all the different

businesses are working with difference strategies for capturing the market, they all have their

different HR strategies accordingly.

1. Enterprise SolutionsThis business works on a differentiation policy. They provide all their corporate

customers with exactly the type of product they require. They have a very large

corporate customer base, which includes all the five mobile phone carriers, as well as

numerous banks [see Exhibit-1]. This department hires efficient and competent peoplewho can design packages for companies and provide them solutions on time.

The strategy of this department is consistent with its business level strategy like the

hiring of the employees in a very good manner and the strategy is align with the goals.

Source for hire people is electronic media, internet, newspaper To retain their employees they are using performance management

system

To achieve good targets they motivate their employees and give themspecial training & development

Use by approach to hire top management To check on the performance of their employees they are using proper

feedback systems

Market Growth

Market Share

highlow

high

low

Enterprise

solutions

Internet

Television Telephony

BCG Matrix of Wateen


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Use diversity management to be innovative. Equal employment opportunity is not there. Use downsizing when they fire their employees. And when they need them

back then also call them but the moral and satisfaction level fallsdown.and effect on the profitability.

2. Internet & Telephony:This business works on a cost leadership policy. They have a bad Hr strategy for this

product portfolio. They provide the lowest price on their services as compared to their

competitors. They are trying to capture the highest market share, which currently

belongs to PTCL. This department hires people on contract basis and dont give them

proper benefits

Rewards & Benefits are given to employees to retain or motivate them butlayoffs give a bad imperation to their employees

Employees get their rewards on the basis of performance management They give general training to their employees

Source of hirring is internal hirring for the middle management For top management hirring they use by approach. And hire people from

big multi national companies

Training for ccr is only for 4-5 days which was not enough Lay off is very common in wateen thats why there employees dont have

job security

Wateen Relaunches after every 2-3 years because they dont have loyalemployees which have a negative impact on their business and there is no

retention of employees.

Employees are hire on contract basis There is no equal opportunity in the organization

3. Television:This is a relatively small business, currently operating only in DHA Lahore and DHA

Karachi. This department hires people who are can are generally good at dealing with

customers. This department has less people because this is a relatively small business

unit. This product market is a niche market and also has the same Hr strategies as

telephone and internet have.

Culture in Wateen:

Wateen has a unique environment to work for since it houses a diversity of skills,

backgrounds, viewpoints and experiences from around the world. It is ensured that hiring is

on merit, skill and ability, without regarding to race, colour, religion, sex, national origin,

age, marital status, or any other classification.

Wateen Telecom is building and integrating the next generation of intelligent, converged

networks with a plethora of key services and differentiators in the market. The primal

objective is to become a carriers carrier and provide turnkey solutions for all customer

requirements and specifications. Wateen Telecom are seeking innovative and intelligent

people to help design, market, sell and support an innovative & intelligent product portfolio


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to a diversified evolving market. They strive to hire only the best, create an exhilarating

work environment and above all else, respect each individual's unique contributions.

An organizational culture has following elements:

Organization environment Organization values Organizational rites, rituals, and customs Cultural transmitter

Wateen tries to provide the best conditions for work. There is a decentralized system but data

is recorded at single place that is Lahore, Pakistan. Problems are created by using Bottom-Up

strategies. Wateen respect each individuals creative and unique contribution. With all of this

Wateen employees expect more.

External competitiveness

HR Department Function:

The active role of HR at every level lead towards the enhancement of skills, leadership

qualities, operations, interpersonal skills, analytical skills and career development of the

employees according to their needs of job. It is the important department in Wateen. It

performs the staffing function for the other departments in organizing the employees and

make them efficient. HR department is directly involved in managing employee affairs and

perform different functions i.e. care about the employees by guidance and support, develop

discipline strategies and develop opportunities for the employees and the manager to maintain

the developmental goals at individual levels and match that with the overall organizational

goals. HR department continuously makes efforts to improve the culture by makingconsiderable change, selection processes of employees, make standards for jobs according to

meet the world overall challenges and ensure that the people at every level are devoted and

willing to achieve the organizational goals.

Hiring of employees:

Wateen Telecom prefers people that have creative and innovative capabilities with proper

skills and education to meet the challenges of the market. It is ensured that hiring is on merit,

skill and ability, without regarding to race, color, religion, sex, national origin, age, maritalstatus, or any other classification.

Wateen prefer best hiring for best people but devote less resources on their selection

procedures. It hires by itself. Wateen prefer diversity; every type of people having different

and unique skills and culture reflect this. Over the last years Wateen used different processes

to select and hire the people.

Job Analysis data may be collected from incumbents through interviews or questionnaires.

The product of the analysis is a description or specifications of the job, not a description of

the person. The purpose of Job Analysis is to establish and document the 'job relatedness' of

employment procedures such as training, selection, compensation, and performanceappraisal.


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Reference:

Muhammad TahirAsistant manager compensation & benefits H/R

Syed omair akbarExecutive recruitment manager H/R


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SEXHIBIT-1


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EXHIBIT-2

EXHIBIT-3


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EXHIBIT-4

Compensation management Project on Wateen

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