Lynne d Johnson | @lynneluvah Director, Digital & Social | Waggener Edstrom
Merging Our Real World With The Virtual
AUGMENTED REALITY
Real World | Augmented Reality | Virtual World Where We Are Virtual Space The Physical Plane Simulated
Exceeds Bounds Of Physical
What Is Augmented Reality?
“AR augments the real world environment with virtual information improving people’s senses and skills.” - Ronald Azuma, A Survey of
Augmented Reality
What Is Augmented Reality?
This Is Augmented Reality
AR Revenue Boom
“Annual revenues generated by mobile AR applications and services are expected to approach $1.5 billion by 2015, up from less than $2 million in 2010.”
– Juniper Research
Mobile Apps Driving AR Adoption
The seminal promise of AR is as the touchstone technology allowing social networks, geo-based tracking, and the semantic web to converge.
In its bridging of social channels with local search functionality in a mobile framework (SoLoMo - Social Local Mobile) has been where consumer adoption of these AR technologies has been greatest.
AR Enhances Mobile
But It’s So Much More Than Mobile
• Ease of Use • Provides Utility • Engaging Experiences
Internet of Things
RFID
Zeal Optics Z3 GPS Goggle
http://youtu.be/F9u1mUlK8qg
Mercedes Benz AR Dashboard
http://youtu.be/-BfWS83vPks
LG SmartThinQ Technology
http://youtu.be/d2NvPFO6sTw
Google’s Project Glass
http://youtu.be/9c6W4CCU9M4
And Print Isn’t Dead Yet
http://youtu.be/wi80g9WJvmw
But If We’re Not Careful
http://youtu.be/fSfKlCmYcLc
1. Privacy 2. Virtual Air Rights
Challenges Ahead
Thank You
Lynne d Johnson @lynneluvah | WaggenerEdstrom.com ljohnson[at]waggeneredstrom.com
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