“YOUR DCU”

SOCIAL MED

IA

CAMPAIGN

A D A M W H I T ED E C L A N F L E M I N GJ A C K R O G E R SG E R A R D YO U N G

#YOURDCU

WHERE DO WE START?

#YOURDCU

Strengths• 51,000 applied for level 8

courses

• Easier to identify with this segment

Weaknesses• DCU won’t appeal to

everyone

• Acknowledgement/Engagement

Opportunities• Convincing those “on the

fence”

• New Markets

Threats• Saturation of marketplace

• Competition• Too much “DCU”

SWOT Analysis

CAO Applicants

#YOURDCU

“The Sweet Spot”

How do we create & deliver

that value?

What value do we offer them?

Who are our

customers?

#YOURDCU

Finding the “Sweet Spot”

STRATEGIC INTO TACTICAL PLANNING

Smaller

More Manageable

Measurable

#YOURDCU

SPECIFIC TACTICAL GOALS

First Movers

Numerical Goals

Target Social Influencers

#YOURDCU

PRODUCT LEADERS/FIRST MOVERS• Take full advantage of an unsaturated

marketplace

• Establish our competitive advantage

• Original content

• Maximize enagagement

• 250 Likes on Facebook

• 50 Followers on Twitter

• 50 Followers on Instagram

NUMERICAL GOALS

#YOURDCU

Credentials

Accessible

High Volume of FollowersPositive Image

• Spread word of page before market becomes saturated.

SOCIAL INFLUENCERS

#YOURDCU

#YOURDCU

THE VIDEO• Jungle’s “Busy Earnin’” - Current and upbeat

soundtrack

• 90 seconds was ideal time – Maintain interest

• Importance of external factors

#YOURDCU

FACEBOOK

#YOURDCU

TWITTER

#YOURDCU

INSTAGRAM

HOOTSUITE – SOCIAL MEDIA MANAGER

#YOURDCU

Careers

Retweet and Share

• Target our former schools

• Without clogging newsfeeds, raised awareness of pages.

CAMPAIGN LONGEVITY

#YOURDCU

GUERILLA MARKETING

RESULTS AND LIMITATIONS

#YOURDCU

SOCIAL MEDIA FOLLOWING

#YOURDCU

550 likes

54 followe

rs

29 followe

rs

FACEBOOK

#YOURDCU

9000 Total Post

ReachEngagem

ent

Only 10 Unlikes

Organic Growth

YOUTUBE VIDEO1,150+ views

6,000 reach on Facebook

Engagement

Twitter accounts sharing

#YOURDCU

INSTAGRAM & TWITTER

Little Interaction

Small Following

Relevant Content

Competitions?

#YOURDCU