Your 'traditional' social media toolkit

The old school tools in a new media space

Google the skill of searching

http://mashable.com/2011/11/24/google-search-infographic/

Task 4 Search for your story

Using Google.co.uk, begin searching for information related to your story idea.

Google the skill of searching

Boolean search terms in GooglePhrase search ie. "Big society" Searches for the phrase rather than the two words.SIngle word search ie. "bicycle" Searches for exact word, excluding synonyms.Site search ie. site:walesonline.co.uk Searches only within that site.File type search ie filetype:doc Searches only that type of file, including .xls, .pdf, .csvAND search ie. welsh AND education Searches all pages with both wordsOR search ie. wales OR welsh Searches all pages with either word.Exclude word(s) search ie. Jazz -Utah -basketball Searches pages for jazz without the words Utah or basketball.

Google Advanced SearchAll the same tricks as Boolean, except in a form: Google.co.uk/advanced_search

Task 5 'Advance' search for a story

Using Google.co.uk, refine your search.Either use Boolean search terms in the simple search, or use Google.co.uk/advanced_search

Google Way more than a simple search engine

● Google tools○ Google Reader your handmade wire service○ Google Maps create your own maps○ Google Documents publishable and shareable

documents, spreadsheets, presentations, forms○ Google Calendar online and shareable diary○ Blogger a blog content management system (CMS)○ YouTube a video sharing platform

What is an RSS feed? really simple syndication

RSS tells subscribers when a strand of posts updates without you having to visit the specific website.

Google Reader your handmade wire service

Allows you to take RSS feeds from news sites, blogs, web tools, etc. and organise them into folders by category or community.

Where do you find these ?

Where do you find these ?

Where do you find these ?

How do you get them in a reader?SubscribeSearch for a site or blog by typing in its name, ORCopy and paste the RSS feed URL (ie. http://feeds.bbci.co.uk/news/rss.xml)

Facebook The critical mass

Profiles show the personal and private culture A person who shares

'status updates' and photos,. They're often

'friends' with people known to them. They

showcase personal interests and history. Everything about the

profile is about the person, generally in a

personal, not professional way. Recent research

shows people spend 21% of their time on

other's profiles.

Facebook Let people 'subscribe' instead of 'friend'

The new 'subscribe' function Subscribe lets the public follow status

updates that you designate on your profile as public.

Facebook Spread your knowledge/content

The new 'subscribe' function For example, NY Times media correspondent Brian Stelter has collected more

than 90,000 subscribers on his Facebook profile -- not page.

Facebook The critical mass

Pages show the professional and conversational culture A page can show an

organisation, group of people, business or person, but does

this in a professional, yet casual and

conversational way. People with 'profiles'

can 'like' the page. 'Status updates' appear in those

people's news feeds.

Facebook The critical mass

The 'newsfeed' stream of updates from 'friends' and 'likes'

The main feed of 'news', which is the 'status updates'

of profiles of 'friends' and pages of 'likes'. This is the page people land on when

they login to Facebook. However, recent research shows people only spend

27% of their time in the newsfeed.

Task 6 Are your communities using Facebook?

Using the advertising tool to assess communities' size1. Click on 'Adverts' in left column. Located under Apps.2. Click on 'Create an advert' in upper right corner.3. Scroll down to Step 2 'Targeting'.4. Try entering different criteria to narrow down 'Estimated reach' in the upper right corner.5. Use 'estimated reach' to predict whether your community is using Facebook.

Task 7 Search for your storyUsing Google Advanced Search to find pages, notes, events, etc.1. Go to Google.co.uk/advanced_search2. Scroll down to 'Then narrow your results by...' to the 'site or domain' field3. Type in 'facebook.com/'. Followed with 'event', 'notes' or 'pages' to narrow.4. Scroll back up to designate keywords, then search.Profiles and groups tend to be more difficult to search because of privacy settings.

Twitter The hacks, flacks, wackos, politicos + some regular joes...

The most public and immediate social media space online.

Twitter The hacks, flacks, wackos, politicos + some regular joes...

Plus another 140 million active Twitter users.

Twitter How people use it

http://blog.tweetsmarter.com/twitter-stats/who-uses-twitter-and-how%E2%80%942011-stats-infographic/

Task 8 Search for your storyUse the 'search' field to enter keywords around your story.

Task 8 Keep searching...Results yield 'People' and 'Tweets'. Always switch to 'All' from 'Top' tweets, which is the default.

Task 8 Switch to advanced searchClick on the cog button next to the search field. Then select 'Advanced Search'.

Task 8 Switch to advanced searchSame principles of Google searching apply to Twitter. Use 'Advanced Search' to hone in on issues, trends, and people.

● Intercept @ messages to other people.

● Search by radius of cities.

Tweets NOT on Twitter Topsy

Twitter's search will only find tweets so far back. To gain a historical perspective, use Topsy.com to search for older Tweets.

Twitter speak Tweet typologyStatement tweet goes into the timeline of all your followers.

Reply This tweet would be flagged up to @pollycurtis, and only appear in the timeline of all of @ITVLauraK's followers who also follow @pollycurtis.

Mention This tweet goes to all my followers, and will be flagged up to @davidhiggerson.

Retweet or RT This tweet was in @fieldproducer's timeline and he added commentary, then forwarded it to all his followers.

Direct message or DM This message is private, visible only to @chaptertweets.

Twitter speak Tweet typology, cont.Photo tweet Links to image; full photo visible in Twitter.com.

Video tweet Links to video; full video watchable in Twitter.com.

What exactly is a hashtag?

A word or phrase without spaces preceded with the hash symbol. For example...#bbcqt By adding the hash, Twitter links a search to all tweets using the hashtag.

Can I make a hashtag?

Probably not. ● Hashtags are not usernames, like @joniayn.● We can name ourselves, but not always the

topics, trends and events up for discussion. But, you can find out if there is a hashtag.

Task 9 Does your story have a hashtag?

Using the advanced search tool on Twitter.com, find out if there are any existing hashtags related to your story.

Why use a hashtag?

● Find relevant people and information.● Join conversations with people you don't

know who don't follow you.● Spread your work and reputation to new

people.● Build your followers and extend the reach of

your content.

BUT, hashtags are not for every tweet

● Don't put a hash symbol in front of every keyword.

● Don't make up a hashtag if...○ the tweet is a one off on a topic, issue or event○ you haven't ruled out that a hashtag already exists○ the topic is unlikely to gain momentum in

conversation and debate

Trustworthy tweets Look closely before believing a tweet.

Verifying tweets top tips

A journalist's guide to verifying imageshttp://ijnet.org/stories/journalists-guide-verifying-images

1. Check the timestamp Keep scrolling back through tweets to find out where the original source is from.

2. Contextual tweets Look at the Twitter user's profile page to see their other tweets.

3. Number of past tweets Be weary if this is the Twitter users first few tweets.

4. Google them Where else are they on the web? Does this look like a real person?

5. Check for related tweets Are other Twitter users saying similar things independent of this user.

6. Ask them what they know Tweet @ the user to follow up questions.

Making a list curating a community

Step 1 Go to your lists

Making a list curating a community

Step 2 Create a new list

Making a list curating a community

Step 3 Name and describe your list. Make it public or private.

Making a list curating a community

Step 4 Find people to add to your list

Task 10 Curate a list for your story

Find at least five Twitter users to curate.

Twitter clientsA piece of third-party software that allows you to use your Twitter feed(s) in a more sophisticated way. Personal favourite: Hootsuite.com

Top 20 Twitter Clients being used in 2012http://windmillnetworking.com/2012/01/31/top-20-twitter-clients-2012/

1 hour for lunch...Then a tour of the 'new' tools in the kit +Reporting with social media