focus on THE AUDIENCE NEEDS

WHO

WHAT

WHERE

WHAT

What do we need to say?

Where do we reach them?

What are we trying to accomplish?

Who are we trying to reach?

DEMONSTRATE HOW YOUR BRAND SOLVES CUSTOMERS problems.

EMPATHIZE AND Share PRODUCT & SERVICE TruthS, BUILD:

Throw the rulebook out, GAIN ATTENTION.

11.9 Million Views!

82K Likes!

say one thing, but accomplish many.

A SINGLE IDEA IS STICKY.

As in life, SOCIAL MEDIA isn’t about having something

worth saying.

It’s about having something

worth hearing.

Attention is paid, when attention is earned,

By Chip & Dan Heath

Create Brand Awareness

BRAND ENGAGEMENT

EnDURINGRELATIONSHIPS

Customer value

EMPOWER ADVOCATES COMPELLING

CONTENT

Entertain & EDUCATE

SPARKCONVERSATION

RESPOND

LISTEN

INSPIRE

Observe. LISTEN. ENGAGE.

CREATE A COMMUNITY

Social Media Strategy Execution Plan1. Testimonial, Tutorial, or Product Videos on dedicated YouTube Channels

2. Corp. Presentations on SlideShare / LinkedIn

3. Vivid storytelling imagery on Pinterest, Flickr, Instagram

4. Facebook Curation & Customer Conversations

5. Online News Advertorials, Editorial-like Press Releases

6. Strategic Partnerships / Product Placement – Cobranding

7. Online Newsletters

8. Engaging Contests (Wildfire)

9. Webinars to drive Thought Leadership

10.Overarching Online Campaign

– ALL TEAM MEMBERS EXECUTING IN SYNC