1. 27/05/14Agency Presentation You had me at Hello Hello Monday

2. 27/05/14Agency Presentation You had me at Hello Hello Monday You had me at Hello... Awwwards Conference 2014 3. 27/05/14Agency Presentation You had me at Hello Hello Monday Short introduction First things first 4. 27/05/14Agency Presentation You had me at Hello Hello Monday Jakob Kahlen Creative Director Sebastian Gram Art Director Marcus Fuchs Art Director 5. 27/05/14Agency Presentation You had me at Hello Hello Monday Who is Hello Monday Hell O Monday 6. 27/05/14Agency Presentation You had me at Hello Hello Monday Hello Monday Digital Creative Agency 36 employees Ofces in Copenhagen, New York & Aarhus Independently owned Working for a great bunch of passionate international brands ! 7. 27/05/14Agency Presentation You had me at Hello Hello Monday We Lowwwe Awwwards! Thanks for inviting us! 8. 27/05/14Agency Presentation You had me at Hello Hello Monday Why we believe in Love! Yay! 9. 27/05/14Agency Presentation You had me at Hello Hello Monday We love what we do! The obvious answer 10. 27/05/14Agency Presentation You had me at Hello Hello Monday Love is about passionate relations Digging deeper 11. 27/05/14Agency Presentation You had me at Hello Hello Monday An agency should be build on passionate relations We belive 12. 27/05/14Agency Presentation You had me at Hello Hello Monday Users Clients Creatives The karmic triangle of agency relations 13. 27/05/14Agency Presentation You had me at Hello Hello Monday Creatives Love among 14. 27/05/14Agency Presentation You had me at Hello Hello Monday Which kind of creatives do we love? Love among co-workers 15. 27/05/14Agency Presentation You had me at Hello Hello Monday Anatomy of a Mondayteer Talented Passionate Ambitious Curious Nice!!! Helvetica 16. 27/05/14Agency Presentation You had me at Hello Hello Monday 17. 27/05/14Agency Presentation You had me at Hello Hello Monday 18. 27/05/14Agency Presentation You had me at Hello Hello Monday You should love your job What do we do to make employees love Mondays? 19. 27/05/14Agency Presentation You had me at Hello Hello Monday Agency philosophy Build a playground, rather than a production factory! 20. 27/05/14Agency Presentation You had me at Hello Hello Monday Agency philosophy Playground ingredients Live out our passion for great design and creative use of technology Always push borders with clients to make projects more fun (for everyone) Always have room to experiment and try new things Never take the easy route! Not think too much about hours or money 21. 27/05/14Agency Presentation You had me at Hello Hello Monday Well, OK Heres the real answer 22. 27/05/14Agency Presentation You had me at Hello Hello Monday 23. 27/05/14Agency Presentation You had me at Hello Hello Monday 24. 27/05/14Agency Presentation You had me at Hello Hello Monday 25. 27/05/14Agency Presentation You had me at Hello Hello Monday Clients Love for 26. 27/05/14Agency Presentation You had me at Hello Hello Monday Love of clients Which clients do we love? 27. 27/05/14Agency Presentation You had me at Hello Hello Monday Anatomy of a client 28. 27/05/14Agency Presentation You had me at Hello Hello Monday Anatomy of a client Passionate Ambitious Acknowledging 29. 27/05/14Agency Presentation You had me at Hello Hello Monday Agency philosophy Choose the right projects for the right reasons 30. 27/05/14Agency Presentation You had me at Hello Hello Monday Hello Monday Currency Agency philosophy TM 31. 27/05/14Agency Presentation You had me at Hello Hello Monday Hello Monday Currency Fun Fame Fortune 32. 27/05/14Agency Presentation You had me at Hello Hello Monday Hello Monday Currency Fun Fame Fortune How we started out 33. 27/05/14Agency Presentation You had me at Hello Hello Monday Hello Monday Currency Fun Fame Fortune We quickly got to 34. 27/05/14Agency Presentation You had me at Hello Hello Monday Hello Monday Currency Fun Fame Fortune What were aiming at 35. 27/05/14Agency Presentation You had me at Hello Hello Monday Users Love for 36. 27/05/14Agency Presentation You had me at Hello Hello Monday Anatomy of a user Curious Engaged Generous 37. 27/05/14Agency Presentation You had me at Hello Hello Monday Why should users love us? Love for the users 38. 27/05/14Agency Presentation You had me at Hello Hello Monday Work philosophy Uhh fancy pants 39. 27/05/14Agency Presentation You had me at Hello Hello Monday If it feels like advertising, we are doing it wrong! Quote 40. 27/05/14Agency Presentation You had me at Hello Hello Monday Work philosophy Less like Advertising A gimmick An interruption Tricking people into doing, buying, liking 41. 27/05/14Agency Presentation You had me at Hello Hello Monday Work philosophy More like A cool service A utilitarian tool An enjoyable product An great experience 42. 27/05/14Agency Presentation You had me at Hello Hello Monday Joy of Use! 43. 27/05/14Agency Presentation You had me at Hello Hello Monday Tickle the brain Please the eye Play it by heart Joy of use 44. 27/05/14Agency Presentation You had me at Hello Hello Monday Tickle the brain Be clever and useful Motivate curiosity and creativity Use new technology to make people go:Wow! Joy of use 45. 27/05/14Agency Presentation You had me at Hello Hello Monday Please the Eye Give it character: Make it distinctive, lovable and memorable Dont be afraid to get emotional, nostalgic, naive, etc. Craft it like you mean it! Joy of use 46. 27/05/14Agency Presentation You had me at Hello Hello Monday Play it by Heart Connect the heart of the brand to the heart of the consumer Be passionate! Show people you love them Be generous! Give them a reason to love you back Joy of use 47. 27/05/14Agency Presentation You had me at Hello Hello Monday Love stories They had us at Hello 48. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation You had me at Hello Hello Monday Dating the hot clever girl with the sweater Greenpeace 49. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation You had me at Hello Hello Monday Background Greenpeace Greenpeace was embarking on a series of Save the Arctic expeditions. How do we bring the serious environmental issues facing the region directly into peoples living rooms, allowing users to get closer to a remote area of the planet that even Google maps doesnt cover? 50. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation You had me at Hello Hello Monday Reinventing the logbook Greenpeace 51. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation You had me at Hello Hello Monday The missing map Greenpeace 52. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation You had me at Hello Hello Monday Real-Time Activism Greenpeace 53. 27/05/14Agency Presentation You had me at Hello Hello Monday Try to take money and fear out of the equation A bit of advice 54. 27/05/14Agency Presentation You had me at Hello Hello Monday Its not always the biggest projects who leads to the next job Quote 55. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello Hello Monday Dating the Italian model with the cute accent Diesel 56. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello Hello Monday Background Diesel Spring Summer 57. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello Hello Monday Framing the content Diesel Spring Summer 58. You had me at Hello Hello Monday 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation Its getting hot in here Diesel Spring Summer 27/05/14Agency Presentation You had me at Hello Hello Monday 59. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello Hello Monday When sale feels like a service Diesel Spring Summer 60. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello Hello Monday Background Diesel com 61. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello Hello Monday Outstanding online campaigns and microsites Diesel com 62. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello Hello Monday Nitty Griddy Diesel com 63. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello Hello Monday Background Diesel Black Gold 64. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello Hello Monday Branding through materials Diesel Black Gold 65. digital branding - baren 66. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello Hello Monday A cutting-edge take on a tricky genre: the digital look book Diesel Black Gold 67. 27/05/14Agency Presentation 27/05/14Agency Presentation You had me at Hello Hello Monday Controlled Randomness Diesel Black Gold 68. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation You had me at Hello Hello Monday 69. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation You had me at Hello Hello Monday 70. 27/05/14Agency Presentation You had me at Hello Hello Monday Pitching A bit of advice 71. 27/05/14Agency Presentation You had me at Hello Hello Monday If you do decide to pitch... A bit of advice Fight! Cheat! Experiment! Grow! 72. 27/05/14Agency Presentation You had me at Hello Hello Monday If you do decide to pitch... A bit of advice Fight! Go all in and dont be afraid to lose! Cheat! Think outside the brief! Experiment! You have to learn something from it! Grow! When you lose, get feedback & save your ideas for later! 73. 27/05/14Agency Presentation You had me at Hello Hello Monday 74. 27/05/14Agency Presentation You had me at Hello Hello Monday 75. 27/05/14Agency Presentation You had me at Hello Hello Monday 76. 27/05/14Agency Presentation You had me at Hello Hello Monday 77. 27/05/14Agency Presentation You had me at Hello Hello Monday 78. 27/05/14Agency Presentation You had me at Hello Hello Monday Lets nd a friend to play with! 79. 27/05/14Agency Presentation You had me at Hello Hello Monday Hello MartinCocchi. Wanna play? Hello Hello Monday! Sure thing! YAY! 80. 27/05/14Agency Presentation You had me at Hello Hello Monday 81. 27/05/14Agency Presentation You had me at Hello Hello Monday 82. 27/05/14Agency Presentation You had me at Hello Hello Monday 83. 27/05/14Agency Presentation You had me at Hello Hello Monday 84. 27/05/14Agency Presentation You had me at Hello Hello Monday 85. 27/05/14Agency Presentation You had me at Hello Hello Monday 86. 27/05/14Agency Presentation You had me at Hello Hello Monday Free 87. 27/05/14Agency Presentation You had me at Hello Hello Monday Made on a Monday Our new endeavor 88. 27/05/14Agency Presentation You had me at Hello Hello Monday The booty Call MoMA 89. 27/05/14Agency Presentation You had me at Hello Hello Monday Background MoMA In September 2013, Magritte: The Mystery of the Ordinary, 1926-1938 opened at MoMA in New York Create a site that tells the story behind 16-25 specic pieces, as well as the conservation of the works How can we transfer this world, mood and theme into the digital space? How do we make a surreal website that still is understandable to navigate across? ! 90. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation 91. 27/05/14Agency Presentation You had me at Hello Hello Monday Challenges MoMA 92. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation 93. 27/05/14Agency Presentation You had me at Hello Hello Monday A sea of different formats MoMA 94. 27/05/14Agency Presentation You had me at Hello Hello Monday 95. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation 96. 27/05/14Agency Presentation You had me at Hello Hello Monday Type MoMA 97. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation 98. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation 99. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation 100. 27/05/14Agency Presentation You had me at Hello Hello Monday 101. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation 102. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation 103. 27/05/14Agency Presentation You had me at Hello Hello Monday KNOCKOUT 104. 27/05/14Agency Presentation You had me at Hello Hello Monday AND 105. 27/05/14Agency Presentation You had me at Hello Hello Monday Chronicle Display 106. 27/05/14Agency Presentation You had me at Hello Hello Monday BYHOEFLER& FRERE-JONES 107. 27/05/14Agency Presentation You had me at Hello Hello Monday WE LOVE HOE FL ER & FR ERE-JONES 108. 27/05/14Agency Presentation You had me at Hello Hello Monday 109. 27/05/14Agency Presentation You had me at Hello Hello Monday 110. 27/05/14Agency Presentation You had me at Hello Hello Monday 111. 27/05/14Agency Presentation You had me at Hello Hello Monday 112. 27/05/14Agency Presentation You had me at Hello Hello Monday Don't break the grid if you don't know the rules! Quote, nobody famous just me 113. 27/05/14Agency Presentation You had me at Hello Hello Monday 114. 27/05/14Agency Presentation You had me at Hello Hello Monday 115. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation 116. 27/05/14Agency Presentation You had me at Hello Hello Monday 117. 27/05/14Agency Presentation You had me at Hello Hello Monday 118. 27/05/14Agency Presentation You had me at Hello Hello Monday About awards A bit of advice 119. 27/05/14Agency Presentation You had me at Hello Hello Monday About awards Look, mum! Cannes Lions 4 Awards Webby 5 Awards Creative Circle 11 Awards Awwwards 15 Awards FWA 67 Awards Agency of the year Since 2010 120. 27/05/14Agency Presentation You had me at Hello Hello Monday The Long Term relationship Beoplay 121. 27/05/14Agency Presentation You had me at Hello Hello Monday B&O PLAY Digital brand platform Case Hello Monday B&O PLAY Building identity across platforms 122. 27/05/14Agency Presentation Agency Presentation 2011 Hello Monday Playground rather than a production facility Creative and curious approach to technology Design values: Rooted in classic design craftmanship Case Hello Monday B&OPLAY isfor Bang&Olufsen what MarcbyMarcJacobs isto MarcJacobs Brand position 123. 27/05/14Agency Presentation You had me at Hello Hello Monday 124. 27/05/14Agency Presentation You had me at Hello Hello Monday 125. 27/05/14Agency Presentation You had me at Hello Hello Monday 126. 27/05/14Agency Presentation You had me at Hello Hello Monday 127. 27/05/14Agency Presentation You had me at Hello Hello Monday 128. 27/05/14Agency Presentation You had me at Hello Hello Monday 129. 27/05/14Agency Presentation Agency Presentation 2011 Hello Monday Playground rather than a production facility Creative and curious approach to technology Design values: Rooted in classic design craftmanship Case Hello Monday Music(Productssoundgreat) Design(Designedwellbydifferentfreshyoungdesigners) Freedom(Productsadapttoyourlifestyle) Brand DNA 130. 27/05/14Agency Presentation Agency Presentation 2011 Hello Monday Playground rather than a production facility Creative and curious approach to technology Design values: Rooted in classic design craftmanship Case Hello Monday Productishero(wereproudofourproducts!) Authentic(realpeopleareamazing-letstelltheirstories) Aspirational(Showaspirationalbutrealisticcontexts) Premium(Ithastolookdeliciousandwellcrafted) Brand values 131. 27/05/14Agency Presentation You had me at Hello Hello Monday Case Hello Monday Designstories Technologystories Manufacturingstories Feature&spec.stories Userscenariostories Userstories Its all about the stories 132. 27/05/14Agency Presentation 133. 27/05/14Agency Presentation 134. 27/05/14Agency Presentation 135. 27/05/14Agency Presentation 136. 27/05/14Agency Presentation 137. 27/05/14Agency Presentation 138. 27/05/14Agency Presentation You had me at Hello Hello Monday Case Hello Monday 139. 27/05/14Agency Presentation 140. 27/05/14Agency Presentation 141. 27/05/14Agency Presentation 142. 27/05/14Agency Presentation 143. 27/05/14Agency Presentation 144. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation 27/05/14Agency Presentation Headphones is a personal music product how do we show people in the campaign? In-ear headphones is a travel and commuting accessory In-ear headphones locks out noise H3 campaign Content objectives 145. 27/05/14Agency Presentation You had me at Hello Hello Monday Ilovethebubbleit createsaroundmy head... Craft it like you mean it Hello Monday 146. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation 27/05/14Agency Presentation 147. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation 27/05/14Agency Presentation 148. 27/05/14Agency Presentation You had me at Hello Hello Monday 27/05/14Agency Presentation 27/05/14Agency Presentation 149. 27/05/14Agency Presentation 150. 27/05/14Agency Presentation 151. 27/05/14Agency Presentation You had me at Hello Hello Monday 152. 27/05/14Agency Presentation You had me at Hello Hello Monday 153. 27/05/14Agency Presentation Thank you! 154. 27/05/14Agency Presentation For not leaving 155. 27/05/14Agency Presentation You had me at Hello Hello Monday @hellomondaycom www.facebook.com/hellomonday www.hellomonday.com Lets stay in touch