Working Breakfast at NAFSA 16
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Transcript of Working Breakfast at NAFSA 16
Good morning! Thanks for joining us.
7:00a to 7:30a Enjoy breakfast and conversation7:30a to 8:30a ROI / USjournal / FundsV Update
Hosted by Cheryl DarrupBoychuckDirector of Institutional Relations, INTCAS USandKaren Meyer, Executive Vice President of
USjournal.com 1
Overview• Evolution of USjournal and FundsV
* Common denominator: Maximizing ROI
• USjournal: Multi-lingual Student Recruitment
• FundsV: Improving operational efficiency and integrity
•What does FundsV acquisition mean for USjournal?
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Quantitative Inputs
Quantitative Outputs
Quantifiably-Elusive Variables
Quantifiably-Elusive Variables
USjournal: Qualified InquiriesHi. I would like to know about the prices, I am a current student in Kaplan International Centers in Philadelphia. Thanks! Daniela
- Inquiry about Drexel University’s English Language Center
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USjournal: Qualified InquiriesHi, I want to know information for my brother for business management course. He is pursuing his course in Bay State College Boston USA from May 2015. Due to domestic reasons he wants to migrate in Buffalo.- Inquiry about D’Youville College in Buffalo
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USjournal: Qualified Inquiries
- Inquiry about Valencia College in Orlando, Florida
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Case Study of Troy UniversityYear USj Spend2010 $17,7942011 $17,7942012 $ 02013 $ 8,7192014 $ 9,7062015 $ 9,7062016 $ 9,706
Case Study of Troy UniversityYear USj Spend2015 $ 9,706
7-language campaign*English *French*Spanish *Portuguese*Indonesian *Thai*Arabic
Case Study of Troy University, Year 1• ≈350 qualified inquiries via USjournal• At least 35 applications• 7 students were admitted• 5 students enrolled
2 ESL students @ $15,500 / year1 Undergrad student @ $24,000 /
year2 Grad students @ $24,000 / year= $103,000 tuition revenue in
Year 1
Case Study of Troy University, over 4 years
Year 1 Year 2 Year 3 Year 4ESLa $15,500 $15,500 $24,000ESLb $15,500 $24,000 $24,000$24,000UGa $24,000 $24,000 $24,000$24,000GRa $24,000 $24,000 $24,000GRb $24,000 $24,000
----------- ----------- ----------------------Totals $103,000 $111,500 $96,000 $48,000
Overall tuition revenue generated = $358,000
Quantifiably-Elusive Variables
We’re always looking to improve…
FundsV is affiliated with nearly 4,000 banks around the world
FundsV.com/page/banks
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Safe, compliant and efficient
recruitment of international
students
88 Countries 1 Platform
Connecting the world through education
Build | Attract | Connect | Recruit | ManageINTCAS Powered by
edForce | 1.0
Macro Variables64
Dec
ision
Var
iabl
es
45%
5%
50%
Academic
Immigration
Financial
Culture & Religion
Employability
Brand Equity
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10
2
14
20
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Socio Economic1 Geographical2
Brand Positioning3
Heritage
Dig
ital
Pre
senc
e
MatureEmbryonic
Fron
tier
Pote
nt A
E
B
C
D
Strategic Pricing4
PriceAcad
emic
Exp
erie
nce
HighLow
Low
High
A
E
B
C
D
Operational Efficiency5
Multi-Channel
Touc
h Po
ints
Multi-LevelAntiquated
Inco
nsist
ent
Regu
lar A
E
B
C
D
EmploymentHigherSecondaryPrimary
Academic Lifecycle6 1. Globalisation2. Post Secondary Options3. Labour Market Trends4. Geo-political events
Manage
Exploration
1
Manage
Application
2
Manage
Admission
3
Manage
Conditional Offer
4
Conduct Adm
ission Interview(
s)
5
Manage
Unconditional Offer
6
Organise Paym
ent
7
Manage
Imm
igration
Advisory
8
Manage Visa
9
Organise Pre-
Departure Planning
10M
anage Enrolm
ent &
Comm
ission
11
Manage
Delivery &
Attendance
12
Manage
Graduation
13
Enlarge Alum
ni Relations
14
Dissecting down the Student Lifecycle
1. 82% would join student communities to seek independent reviews and opinions.2. 67% of students valued videos which promoted the education institutions.3. 48% of students preferred the institution video to be no more than 5 minutes.4. 90% of parents preferred independent reviews of the institution.5. 65% of parents would join regular webinars to learn more about the institution.6. 51% of parents targeted the institution Head as the key figure (Ambassador) to promote the
institution.7. 39% of parents from countries across Africa, South Asia, Central Asia and Far East would react
negatively to young representatives promoting the institution.
Voice of the Family
Sample Size: 4366Countries: 27Period: 2010 to 2014
Marketing & Information Gathering
Manage
Exploration
1
Manage
Application
2
Manage
Admission
3
Manage
Conditional Offer
4
Conduct Adm
ission Interview(
s)
5
Manage
Unconditional Offer
6
Organise Paym
ent
7
Manage
Imm
igration
Advisory
8
Manage Visa
9
Organise Pre-
Departure Planning
10M
anage Enrolm
ent &
Comm
ission
11
Manage
Delivery &
Attendance
12
Manage
Graduation
13
Enlarge Alum
ni Relations
14
Dissecting down the Student Lifecycle
1. 63% of Parents found enquiry management cumbersome and difficult to track the multiple replies into their personal inbox.
2. 58% of parents expected a reply back within 24 hours of submitting an enquiry.3. 69% of parents demanded a reply back from institutions between 24-48 hours.4. 32% of students stated that they would consider another choosing institutions if replies were not
received with 5 days.5. 16% of parents outlined that FAQ’s were effective.6. 40% of students preferred voice contact to resolve enquiries or seek answers.7. 29% of parents were only prepared to wait up to 10 minutes if they were to call to make an enquiry.
Voice of the Family
Enquiry Management
Sample Size: 4366Countries: 27Period: 2010 to 2014
Manage
Exploration
1
Manage
Application
2
Manage
Admission
3
Manage
Conditional Offer
4
Conduct Adm
ission Interview(
s)
5
Manage
Unconditional Offer
6
Organise Paym
ent
7
Manage
Imm
igration
Advisory
8
Manage Visa
9
Organise Pre-
Departure Planning
10M
anage Enrolm
ent &
Comm
ission
11
Manage
Delivery &
Attendance
12
Manage
Graduation
13
Enlarge Alum
ni Relations
14
Dissecting down the Student Lifecycle
1. 76% of students were frustrated in the application process citing repeated questions from institution to institution.
2. 95% of parents stated they would be delighted if a single application form could be submitted to a choice of institutions.
3. 88% of students stated that they preferred all applications to be tracked within a single system.4. 48% of parents requested multi-channel updates.
Voice of the Family
Application & Admission
Sample Size: 4366Countries: 27Period: 2010 to 2014
Manage
Exploration
1
Manage
Application
2
Manage
Admission
3
Manage
Conditional Offer
4
Conduct Adm
ission Interview(
s)
5
Manage
Unconditional Offer
6
Organise Paym
ent
7
Manage
Imm
igration
Advisory
8
Manage Visa
9
Organise Pre-
Departure Planning
10M
anage Enrolm
ent &
Comm
ission
11
Manage
Delivery &
Attendance
12
Manage
Graduation
13
Enlarge Alum
ni Relations
14
Dissecting down the Student Lifecycle
1. 31% of parents believed the institution should navigate the family through the visa process.2. 45% of parents believed the agent was a proficient immigration advisor.3. 30% of parents believed agent association bodies correlated to professional immigration advisory.4. 56% of parents believed that agents provided little guidance when visa matters became complex.5. 71% of agents simply guided parents how to by-pass the visa hurdles.
Voice of the Parent
Manage Immigration Advisory
Sample Size: 4366Countries: 27Period: 2010 to 2014
Opportunities to Connect• Follow us for the latest developments
LinkedIn.com/company/usjournal.com-llc
@FundsV
• Webinar schedule online at intcas.com
• Customized demos at your convenience
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