Nafsa 2015 Through Student Eyes

THROUGH STUDENT EYES: STUDENT INSIGHTS INTO UNIVERSITY

RECRUITMENT PROCESSES

Stephen Carey Magnus Olsson Julian Longbottom Shehan Thampapillai British Council IELTS StudyPortals Studyportals CQUniversity

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› Investigated the world’s Top 1,000 universities from a prospective student’s perspective

› Focus: Top 500 universities in the US and Canada› Mystery-Shopped 2 programs from each

university› Benchmarking on 40 different data points› A university-specific report benchmarking it

against the top 500 universities in the US and Canada, and the world

› A macro report with insights into US and Canada universities through student eyes

What?

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› 4.5 million international students worldwide in 2014

› Difficult for students to choose a study program

› Want to help students access better information

› Help universities reach out to international students

Why?

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An Example

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› Method: mystery-shopping

› Data collection: team of student at our data center in Romania

› Which universities Top 1000 Webometric Top 100 Shanghai Ranking Top 100 Times Ranking Top 100 US News Ranking Only those with English taught programs

How

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Geographical Distribution of Our Data

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Our Research Model

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Student Eyes Rating by Region

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Macro Report

› Provide Information

Degree level and type

Email address

Application deadline

Duration of programme

Application requirements

English language proficiency requirements

Total tuition fee

Application information for international students

Start date

Accreditation of the programme

Student testimonials

0% 20% 40% 60% 80% 100%

Difficult to find

Somewhat difficult to find

Not easy nor difficult to find

Quite easy to find

Easy to find

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› Response Time to Student Inquiries

Macro Report

0.5 1 2-4 5 or more No reply0%

5%

10%

15%

20%

25%

30%

35%

40%

Days

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› Response Time to Student Inquiries, per Continent

Macro Report

0.5 1 2-4 5 or more No reply0%

10%

20%

30%

40%

50%

60%

Asia

Australia

Canada

Europe

USA

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› Number of Attempts to Contact the Student

Macro Report

1 reminder 2 reminders No reminder No reply in first place

More than 30.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

7.68%

2.13%

67.49%

20.33%

2.36%

Total

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North American Insights

› Split up by Ranking

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› Public vs Private


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› Comparing Elite University Groups


C9

Ivy League

Group of 8

Universitas 21

Russel Group

0 10 20 30 40 50 60 70 80 90 100

Findability Information and Usability Responsiveness

www.studyportals.eu/research/top-500-benchmark/

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Stephen Carey Magnus Olsson Julian Longbottom Shehan Thampapillai British Council IELTS StudyPortals Studyportals CQUniversity

Nafsa 2015 Through Student Eyes

Education

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