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Wordcamp2010 seo
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Roy Huiskes - [email protected] - www.chapter42.com SEO For WordPress 1 Roy Huiskes www.chapter42.com
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Transcript of Wordcamp2010 seo
Roy Huiskes - [email protected] - www.chapter42.com
SEO For WordPress
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Roy Huiskeswww.chapter42.com
Roy Huiskes - [email protected] - www.chapter42.com
• [insert blatant crap about myself, preferably a couple of slides.]
• [warn people I talk fast and presentation will be available for download]
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Roy Huiskes - [email protected] - www.chapter42.com
SEO & WordPress:What have we got?
• Good basic theme (twentyten, turn of comment pagination though)
• Lot’s of Plug-ins
• Search Engine Friendly out of the box
• Pages (hierarchical)
• Posts (chronological)
• Taxonomies ftw!
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Roy Huiskes - [email protected] - www.chapter42.com
What’s missing?
• Bloggers with knowledge of SEO
• Easy Internal Linking (will come in 3.1)
• Redirects, at least some custom stuff.
• A plan
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Let’s fix this.
Roy Huiskes - [email protected] - www.chapter42.com
How to run a proper SEO strategy?
• Think about keywords (you think) you’re relevant for
• Use Pages for ranking instead of Posts
• Internal linking
• On-page stuff needs to be right (go read a book: the Art of SEO)
• Off-page (don’t forget to promote your precious work)
• Keep trying and learning
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Roy Huiskes - [email protected] - www.chapter42.com
Bad internal linking structure
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thank you: http://twitter.com/richardbaxter
Roy Huiskes - [email protected] - www.chapter42.com
Good internal linking structure
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thank you: http://twitter.com/richardbaxter
Roy Huiskes - [email protected] - www.chapter42.com
Pages vs. Posts
• Posts are most of the time categorized by your timeline. The older, the deeper in the site it will end up.
• If it ranks well, give it a good, solid, place in your structure. Give it a page. (post type switcher plugin ftw)
• Keep updating (and linking to) the page every once and while
• Redirect the old Post to the Page (redirection)
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Roy Huiskes - [email protected] - www.chapter42.com
Which SEO Plugins I recommend, and why?
• SEO smart links (or ‘automatic SEO links’)
• WordPress SEO
• Post type switcher
• Redirection
• Link to Post
• SEO Pager
• YARPP
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Roy Huiskes - [email protected] - www.chapter42.com
SEO Smart links: Settings
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• Link only to pages automatically
• Target only Posts and Pages
• Prevent linking in headers
• Don’t overdo it. Keep the user in mind.
• Cache it (or let your server die slowly...)
Roy Huiskes - [email protected] - www.chapter42.com
WordPress SEO
• Replaces:
- Meta Robots
- Breadcrumbs
- Headspace
• Compatible with W3Total Cache
• Free! (great paid upgrade packages though)
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Roy Huiskes - [email protected] - www.chapter42.com
The usual suspect plugin list:
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• http://www.w3-edge.com/wordpress-plugins/w3-total-cache/• http://wordpress.org/extend/plugins/better-search/• http://wordpress.org/extend/plugins/redirection/• http://wordpress.org/extend/plugins/google-analytics-for-
wordpress/• http://wordpress.org/extend/plugins/link-to-post/• http://wordpress.org/extend/plugins/cms-tree-page-view/• http://wordpress.org/extend/plugins/wp-db-backup/• http://wordpress.org/extend/plugins/seo-automatic-links/• http://www.seoegghead.com/software/wordpress-seo-pager.seo•http://wordpress.org/extend/plugins/wp-paginate/• http://wordpress.org/extend/plugins/wordpress-seo/• http://wordpress.org/extend/plugins/post-type-switcher/• http://wordpress.org/extend/plugins/subpages-widget/
Roy Huiskes - [email protected] - www.chapter42.com
Remember though: free stuff, isn’t always free.
• Check for ‘bad’/‘commercial’ footer links in themes and plugins
• It would be smart if you didn’t use code that you can’t read.
• Try this in Google every once and a while: “viagra viagra OR cialis OR poker OR casino site:chapter42.com”
• nofollow crappy commenters.
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Roy Huiskes - [email protected] - www.chapter42.com
Protect yourself
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Stuff like this hurts your reputation at Google.
Roy Huiskes - [email protected] - www.chapter42.com
Thank you for your attention!Please donate for movember!
Mo’s ruleand cancer doesn’t.
@chapter42
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