SEO Appleton :: Appleton SEO Group: 7 Local SEO Tips

12
7 Tips To Help Your Business In Local Search Results

Transcript of SEO Appleton :: Appleton SEO Group: 7 Local SEO Tips

Page 1: SEO Appleton :: Appleton SEO Group: 7 Local SEO Tips

7 Tips To Help Your Business In Local Search Results

Page 2: SEO Appleton :: Appleton SEO Group: 7 Local SEO Tips

WHAT IS LOCAL SEO?

"(SEO) Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine's unpaid results—often referred to as "natural," "organic," or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.. [source]"

[source]: https://en.wikipedia.org/wiki/Search_engine_optimization

"Local SEO is a branch of small business SEO practices that focuses on positioning companies for searches based on the user’s current or intended location. [source]" Local (SEO) is the process of affecting the visibility of a businesses website, web page, web listing, or other digital real estate the business may own on a search engine's unpaid results, and also for a search engines "maps" positioning.

[source]: https://serps.com/pages/local-seo

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OUR LOCAL SEO PROCESS:

1. Keyword Research2. Plan Website Content3. Setup Google My Business4. Optimize Onsite5. Claim/Create Listings/Citations6. Reviews and Ratings7. Social Media/Media

Additional Resources:• Local SEO Rankings Factors

Page 4: SEO Appleton :: Appleton SEO Group: 7 Local SEO Tips

1. KEYWORD RESEARCH

SEMRushGoogle Keyword ToolOrganize & Group KeywordsReview Search ResultsIdentify which terms produce Map Packs

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2. PLAN WEBSITE CONTENT

Review Existing WebsiteIdentify Existing Content to Optimize for New KeywordsPlan Out New Content

ServiceCitySilo

Categories Sub-categories

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3. SETUP GOOGLE MY BUSINESSClaim Or Setup GMB ListingVerify ListingSetting CategoriesSetting Up The IntroductionAdd Photos

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4. OPTIMIZE ONSITE

URLTitleDescriptionMeta KeywordsHeaders (H1, H2, H3)

Optimize For Mobile Searches

SchemaGeo-Tagged ImagesAlt defined for ImagesEmbedded Google MapAdd Google+ Badge or Link to G+

Page

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5. CLAIM/CREATE LISTINGS/CITATIONSNAP (Name, Address, Phone)Consistency in NAPStructured vs Un-structured

Citations

Top Listings To GetYelpYPYahoo LocalBing Local

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6. REVIEWS AND RATINGS

Ask for ReviewsSetup Review GatewayPlaces to Get ReviewsDon't ManipulateRespond to Reviews

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7. SOCIAL MEDIA/MEDIA

Engage Customer'sActively Develop ContentSetup a Timeline/Content Schedule CalendarInterlink Social AccountsSyndicate Website Blog to Socials/Branded PropertiesPress Releases