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English for Graphic Design

Lesson 4

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What are we doing today?

1. Getting all nerdy about cameras2. Doing presentations on different types of commercial

photography

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We are going to get nerdy aboutcameras...

...but in a fun way.You will receive some pictures of cameras with descriptions.You may receive more than one of each camera.

Please make a list of the cameras in your collection.

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Now it is time to trade...

When I say go, you can stand up and walk around the room.You should try to trade cameras with the other people in theclass until you have the camera collection you think is the best.Afterwards we will use a points system to find out who has thecoolest camera collection in the class.

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The points system

"Photography Monthly" magazine compiled their "Top 40Cameras of All Time".We are looking at the top 15.You get points for the positions of your cameras on the list.Camera number 15 gets you 1 point.Camera number 1 gets you 15 points.If you have 2 camera number 1's, you get 30 points and so on.You might want to do the points for your first list too...

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The list

15. Leica 111 1 Point (each)

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The list

14. Olympus Pen 2 Points (each)15. Leica 111 1 Point (each)

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The list

13. Poloroid SX-70 3 Points (each)14. Olympus Pen 2 Points (each)15. Leica 111 1 Point (each)

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The list

12. Ilford Witness 4 Points (each)13. Poloroid SX-70 3 Points (each)14. Olympus Pen 2 Points (each)15. Leica 111 1 Point (each)

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The list

11. Panasonic GF1 5 Points (each)12. Ilford Witness 4 Points (each)13. Poloroid SX-70 3 Points (each)14. Olympus Pen 2 Points (each)15. Leica 111 1 Point (each)

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The list

10. Canon EOS 1D Mark 1V 6 Points (each)11. Panasonic GF1 5 Points (each)12. Ilford Witness 4 Points (each)13. Poloroid SX-70 3 Points (each)14. Olympus Pen 2 Points (each)

15. Leica 111 1 Point (each)

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The list

9. Nikon F 7 Points (each)10. Canon EOS 1D Mark 1V 6 Points (each)11. Panasonic GF1 5 Points (each)12. Ilford Witness 4 Points (each)13. Poloroid SX-70 3 Points (each)

14. Olympus Pen 2 Points (each)15. Leica 111 1 Point (each)

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The list

8. Leica M4 8 Points (each)9. Nikon F 7 Points (each)10. Canon EOS 1D Mark 1V 6 Points (each)11. Panasonic GF1 5 Points (each)12. Ilford Witness 4 Points (each)

13. Poloroid SX-70 3 Points (each)14. Olympus Pen 2 Points (each)15. Leica 111 1 Point (each)

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The list

7. Mamiya 711 9 Points (each)8. Leica M4 8 Points (each)9. Nikon F 7 Points (each)10. Canon EOS 1D Mark 1V 6 Points (each)11. Panasonic GF1 5 Points (each)

12. Ilford Witness 4 Points (each)13. Poloroid SX-70 3 Points (each)14. Olympus Pen 2 Points (each)15. Leica 111 1 Point (each)

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The list

6. Canon EOS 5D Mark Two 10 Points (each)7. Mamiya 711 9 Points (each)8. Leica M4 8 Points (each)9. Nikon F 7 Points (each)10. Canon EOS 1D Mark 1V 6 Points (each)

11. Panasonic GF1 5 Points (each)12. Ilford Witness 4 Points (each)13. Poloroid SX-70 3 Points (each)14. Olympus Pen 2 Points (each)15. Leica 111 1 Point (each)

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The list

5. Contax RTS-3 11 Points (each)6. Canon EOS 5D Mark Two 10 Points (each)7. Mamiya 711 9 Points (each)8. Leica M4 8 Points (each)9. Nikon F 7 Points (each)

10. Canon EOS 1D Mark 1V 6 Points (each)11. Panasonic GF1 5 Points (each)12. Ilford Witness 4 Points (each)13. Poloroid SX-70 3 Points (each)14. Olympus Pen 2 Points (each)15. Leica 111 1 Point (each)

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The list

4. Minox 12 Points (each)5. Contax RTS-3 11 Points (each)6. Canon EOS 5D Mark Two 10 Points (each)7. Mamiya 711 9 Points (each)8. Leica M4 8 Points (each)

9. Nikon F 7 Points (each)10. Canon EOS 1D Mark 1V 6 Points (each)11. Panasonic GF1 5 Points (each)12. Ilford Witness 4 Points (each)13. Poloroid SX-70 3 Points (each)14. Olympus Pen 2 Points (each)

15. Leica 111 1 Point (each)

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The list

3. Hasselbad 500CM 13 Points (each)4. Minox 12 Points (each)5. Contax RTS-3 11 Points (each)6. Canon EOS 5D Mark Two 10 Points (each)7. Mamiya 711 9 Points (each)

8. Leica M4 8 Points (each)9. Nikon F 7 Points (each)10. Canon EOS 1D Mark 1V 6 Points (each)11. Panasonic GF1 5 Points (each)12. Ilford Witness 4 Points (each)13. Poloroid SX-70 3 Points (each)

14. Olympus Pen 2 Points (each)15. Leica 111 1 Point (each)

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The list

2. Nikon D3s 14 Points (each)3. Hasselbad 500CM 13 Points (each)4. Minox 12 Points (each)5. Contax RTS-3 11 Points (each)6. Canon EOS 5D Mark Two 10 Points (each)

7. Mamiya 711 9 Points (each)8. Leica M4 8 Points (each)9. Nikon F 7 Points (each)10. Canon EOS 1D Mark 1V 6 Points (each)11. Panasonic GF1 5 Points (each)12. Ilford Witness 4 Points (each)

13. Poloroid SX-70 3 Points (each)14. Olympus Pen 2 Points (each)15. Leica 111 1 Point (each)

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The list

1. Kodak Brownie 15 Points (each)2. Nikon D3s 14 Points (each)3. Hasselbad 500CM 13 Points (each)4. Minox 12 Points (each)5. Contax RTS-3 11 Points (each)6. Canon EOS 5D Mark Two 10 Points (each)7. Mamiya 711 9 Points (each)8. Leica M4 8 Points (each)9. Nikon F 7 Points (each)10. Canon EOS 1D Mark 1V 6 Points (each)11. Panasonic GF1 5 Points (each)

12. Ilford Witness 4 Points (each)13. Poloroid SX-70 3 Points (each)14. Olympus Pen 2 Points (each)15. Leica 111 1 Point (each)

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Now add up your scores

What did you get?Is your camera collection now better than it was at thebeginning?

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Commercial Photography

Every type of commercial photography has a Purpose

C i l Ph h

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Commercial Photography

Every type of commercial photography has a Purpose

They also include some kind of Content

C i l Ph h

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Commercial Photography

Every type of commercial photography has a Purpose

They also include some kind of Content

and there is always an Audience

P

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Purpose

A photograph, or a collection of photographs can be used:to entertainto explain

to persuadeto documentto illustrateto attract

A di

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Audience

A photograph, or a collection of photographs will be seen by:CustomersThe press

Newspaper readersScientistsGovernment officialsand more...

C t t

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Content

Different types of commercial photography include differenttypes of content, for example:Products

PeopleCriminalsCrime scenes

B i t i

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Brainstorming

In groups:You will be given 2 types of commercial photography.On your first brainstorming sheet, write your two types ofcommercial photography in the circles and "Purpose" in thebox.Spend 5 minutes Brainstorming "purpose".

continued

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continued

Now do the same for "Content"

continued

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continued

Now do the same for "Audience"

Group presentation

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Group presentation

Your task now is to prepare a group presentation:1. Contrasting the two types of photography.2. Showing how purpose, content and audience affect

the final product.You can use the visualiser, computers, the projector.You can even use your brainstorm sheets.