WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
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You've built an awesome mobile application and finally made it into an app store. The first day you release it, you get a spike in downloads and your analytics show that sessions are up. Awesome. But as time passes, that graph starts to drop and all of a sudden it's three months out and you have 1% of your user base still keeping their eyeballs in the app. If you monetize through ads, you've got a problem. In this webinar we'll discuss some ways that have worked for increasing engagement and why it's an important metric to monitor.
Transcript of WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
hi, i’m jeremia :-)
Jeremia Kimelman
Devangelist
@jeremiak
this crazy app-conomy
2000 – 38%
2005 – 69%
2010 – 96%
38.1% 26.6%
200,000 400,000
show me the
money
$1.2 billion
$1,200,000,000
awe$ome
100 hours @ $50/hr
$5,000
$4,883
dev costs = profit/user * user base
recap:
• downloads != cashola
• leverage downloads
• build apps for engagement
