Wimax Bis Presentation 01 10 09
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Transcript of Wimax Bis Presentation 01 10 09
THE FUTURE IS WiMAX
Presentation’s Roadmap
Introduction to WiMAX
Project Deliverables
Benefits of our Report
Who will read this report?
Why WiMAX?
Marketing Strategy
SWOT Analysis
Demand for WiMAX
Potential Applications
Value-Added Services
Primary Data Resources
Conclusion
THE WHY- Harald THE WHAT - Liz
THE HOW - Ade
THE WHY
Worldwide Interoperability for Microwave Access
Wireless Metropolitan Area Network
Point-to-Multipoint Wireless Networking
IEEE 802.16 standard
True Broadband Speeds
IP Quality of Service
Large Channel Bandwidth
WiFi’s Big Brother
“Last Mile” Technology
What is WiMAX?
THE WHY
Project Deliverables
Marketing Strategy Report
Technical Analysis
Website
Hybrid Management?
THE WHY
Our definition of Hybrid Management:-
The application of management methodologies to the interdisciplinary study of practical real world problems and solutions.
Benefits of the Marketing Report
Comprehensive
Unbiased
Accurate
Timely
Transparent
Withstands the Test of Time
Value-Added
What our Marketing Report is offering you…
THE WHY
Operators
Vendors
Consultants
Financiers
Who is this report for?
THE WHY
WiMAX
3G
1 WiMAX masts
WiMAX Capability
10 3G masts!
Why WiMAX? : WiMAX Vs. 3G
THE WHY
(Source: Reuters, 2004)
WiMAX Vs. 3G
30 TIMES FASTER!Download speed
WiMAX Capability
Download speed
THE WHY
(Source: Reuters, 2004)
THE WHAT
End-to-end customer careCustomer Value Relationship (CVR)
Identify your clients and
create customer
segmentation
Apply product strategy and coms. plan
Identify the most
effective channels of distribution
Analyze broadband trends and
demand
Apply differentiating
factors that can be
employed
Marketing Strategy
THE WHAT
Product Analysis
Product Analysis helps create effective marketing…
Strength- 60% UK population with access to Broadband (DSL or Cable)
Opportunity- Exploit UK’s large addressable market
Weaknesses- Low level awareness of WiMAX and its benefits
Threats- Investment in 3G
THE WHAT
Demand for WiMAX
Knowing your market
SME’s Residential/SoHo’s
THE WHAT
Plenty of Applications Exist
• Telemedicine• Teleworking• E-Government
• Agriculture
• Distance learning• Public safety• National security• E-commerce
• Entertainment
• Applications for persons with disabilities
• Utility applications
• Small business assistance
• Information gathering
• Tourism
Potential Applications = Potential Opportunities
THE WHAT
Value-AddedNetwork Services
Guaranteed
Best Effort
Secured
UniversalAccess
Personalized,Rich Content
Subscriber, Audience
Profitable Content and Profitable Content and Application DeliveryApplication Delivery
Value-Added Services
THE WHAT
THE HOW
Where we have been the past 6 months…
THE HOW
Primary Data Resources
•Attended a WiMAX seminar in East Sussex
•Met with the CEO of a company deploying WiMAX
•Visited a deployment site in Bristol
•Met with the sales team of another already running a WiMAX network
•Met with the MD of a company charged with site acquisitions for wireless network cellsites
•Also met with Director of a software company writing software for WiMAX
Our busy 6 months…
THE HOW
http://wimax.moonfruit.com
• Main source of information and education• Important communications tool• On-going updates and maintenance• Intranet and inter group communications
Website
THE HOW
Value Added Services
Secured Guaranteed Best of Effort Service
Potential Applications
PA = PO PA = Potential Applications PO = Potential
Opportunities
Product Analysis
Strength Weaknesses Opportunities Threats
Marketing Report Summary
Demand Analysis
Know your market 2 Major markets
Marketing Strategy
Broadband Trends and Demands Identify customer segments Differentiating factor Product and Communication Channels of Distribution
1 5 3
2
4
THE HOW
Project Summary
THE HOW
Why we chose a WiMAX marketing report?
What is the marketing strategy for WiMAX success?
How we accomplished the task?
Telecommunication
Corporate Social Responsibility
Strategic Planning
Creating a substantialwireless broadband business
Conclusion
Information Technology
Sociology
Accounting Project Management
Marketing
THE HOW
Questions