Bis presentation final-1[1]

Creating the

FUN of tomorrow for

TODAY!

ProductsRoller CoastersClassic American

Amusement Park food combined with German Food

Games

What do we bring?

Adrenaline and fun to Germany

Provide a getaway

We reinvent how to wait in line for a ride!

DemographicsGerman teens and

young adults aged 13-21

Thrill seekers from all over the world

Parents looking for family activities

Why this Industry?$10.4 billion in the U.S.

alone

Unsaturated MarketOther parks geared

toward childrenMore entertaining than

alternatives

ProfitableTeenagers:1. Discretionary Income2. Friends

12%

40%

48%

Teens Visiting Parks Group of

2Group of 3Group of 4 or More

Porter’s Five Forces

Rivalry Among

Competitors

High

Threat of Substitute Products

High

BuyerPowerLow

SupplierPower

High and Low

Threat of New

EntrantsLow

Competitors

http://www.sixflags.com/

http://www.blackpoolpleasurebeach.com/

http://www.cedarpoint.com/

http://www.kennywood.com/

Analysis of Competitors’ Websites

eBusiness StrategyFrogtopia’s

Website

• Metrics1. Clickstream data2. Search engine

optimization3. Cookie to record traffic

• Kiosk

http://wwwstu.tcu.edu/ptthompson/project/

Return on InvestmentFirst 18 months: 5% return

In 5 years: 20% return

In 7 years: 100% return

Overall: 125% return on investment

Bis presentation final-1[1]

Entertainment & Humor

Transcript of Bis presentation final-1[1]