Why do 92% of small business online fail 1
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Transcript of Why do 92% of small business online fail 1
92% of e-tailers used to do things the old fashioned way - offline mental model of "putting up a store"
Website•Navigation•Design (should be up to date)•Catalog (takes centuries to create ..:)•Merchandising•Merchant accounts•Shopping carts (more spending…)•Support…•And more other such old stuff…I am bored…
Traffic
Offline Model - MALL ONLINE MODEL – “High Street”
It's all about "location, location, location" in the offline world
Nicely merchandised store in a mall or on a high-traffic shopping street in town and the result is instant traffic
No One Happens to "Pass By" Online
In the online world, people look for information, for solutions to problems
http://www.promoboxx.com/blog/tag/retail-engagement/
TrafficThere are literally hundreds of thousands of beautifully designed e-Commerce sites that are dying by a lack of traffic. They were expensive to design/build and they do look great...
So you think that they must be getting flooded with visitors?
Unfortunately, Not at all …
It's a sad story. But it's the reality…
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It Does Not Have to End in Failure
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The is a long process…
To build a strong relationship with your customers, you must engage them in the marketing process and get them excited about your brand, product and service
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So how to manage all this?
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The key to success in electronic retail for the small business is to master a niche.
find us on Glabex.com
Turn your small offline business into the huge online presence. It is literally the ideal situation for small business e-retailers.
find us on Glabex.com
So, How?
Go to Glabex.com
• Create Your online store for free• List you products and service ( it is also free)• Create Coupon campaigns
(and guess what? It is also free!)
• Use Social Hub to populate your social feeds all over the internet (you do not believe, it is also free)
And you know why everything is free? It is secret… but I will tell you… Glabex.com is made for small businesses to make them profitable. I am not kidding.
