"What Great Brands Do" Book Launch Recap

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Transcript of "What Great Brands Do" Book Launch Recap

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What Great Brands DoBook Launch Highlightsdenise lee yohn | 12.22.14 | #WGBDWhat a year!What a launch!

Dear Friends and Colleagues,As I look back on 2014, I am thrilled by the success of the launch of my book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) and I know I couldnt have done it without you.So, as a part-thank you and part-celebration, I am sharing with you highlights from the launch. Most of the content on the following pages is hyperlinked in case youd like to click through and peruse.I hope this doesnt come off as bragging or self-promotional. Rather, I want you to see all the great opportunities and results you contributed to creating for me. Also this might be helpful expectations-setting for those of you who are considering writing a book of your own.Of course, I could not include all of the books exposure and coverage in this recap but even if your content isnt shown here, please know it is greatly appreciated.People ask me, Whats next?! Im still figuring that out, so stay tuned. For now, let me say a sincere thank you and please join me in celebrating what has been a very, very good year!

45 speaking engagements

including:TEDxSanDiegoConvenience Retailing URotman School at U of Toronto(at some very cool venues)

Blackberry Farm ResortBanff Springs HotelAtlantis, BahamasEagles StadiumGoogleplexSonoma Mission InnLa Quinta Resortterrific reviews on AmazonUnconventional and truly original and insightful. -- Jahangir Shah Khan p.s. to be unbiased, Ive only included reviews from people I dont knowWhat I enjoyed in this book is that it is so counter intuitive. It takes the obvious and flips it on its head, not to be provocative but to help make clear how brands can be frameworks and guideposts for companies. -- Jeffrey Slater A refreshingly new look and novel information in a business saturated guru world. -- Gary Spading The best book on Brands and Branding that I have read in years. -- Shelley Stonesifer What Denise Lee Yohn has managed to do in her book that authors like Al Ries, Laura Ries, Jack Trout, and others is to place a framework around the best in class principles of brand building in today's heavily cluttered world. -- Mathlete A very important book -- M.L. StricklandGreat writing, key insights, clear way forward. Jonathan PJbroadcast media appearancesFOX Business TVs Varney & Co.

CNBC Closing Bell

Fox New YorkFirst Business TVincluding regular contributor to FOX Business TVprint media coverageHelpful reading for executives and managers at all levels, and it will guide the next generation of great brands. -- Publishers WeeklyRecommend it to anyone who wants to create brand heat and product lust Huffington Post800 CEO Read Business Book Best Seller By telling stories of successful organizations that apply the rules she offers, Ms. Yohn challenges readers to recalibrate their brand marketing. The Globe & MailInc. Magazines Top 10 Marketing Books of 2014

American Marketing Association

online interviews & podcasts

Phil Gerbyshak blog

blog coverage

Denise Lee Yohnknows what makes a brand great.Looking for your next great read? Wed suggest checking out author and speaker Denise Lee Yohns new book, What Great Brands Do.Denise Lee Yohn draws on her over 25 years of experience in brand-building to demystify the branding process.

press quotes

bylined articlesincluding regular contributor to Harvard Business Review blog, Forbes, Seeking Alpha, and QSR Magazine

DENISE LEE YOHNThank you!@deniseleeyohn | #WGBD