What We Learned at CES and What Brands Have to Know – Day 3 Recap - The Startup...

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Transcript of What We Learned at CES and What Brands Have to Know – Day 3 Recap - The Startup...

  1. 1. WHAT WE LEARNED AT CES &WHAT BRANDS HAVE TO KNOW iti on E d DAY 3 RECAPtu pta r S
  2. 2. We decided to head over to Eureka Park for Day 3 of CES andcheckout what the startup realm had to oer. We were beyondimpressed. The following startups are who we think every brandshould know about at CES 2013.Now lets see some forward thinking. Onwards.
  3. 3. ARTJAMArt Jam delivers an interactive HTML5 platform for content publishers, rich media ad units and much, much more. We like it because it has the potential to make going cross-platform an absolute breeze and will only get better and betteras HTML5 continues to improve.#2013CES - http://www.moonrider.com/
  4. 4. LOCKITRON Lock your door from anywhere in the world and then unlock with your smart phone while giving access to your family and friends. Were thinking Lockitron iscool from a LIVE event activation perspective. Getting creative with how youllopen doors and unlock your brand experience couldnt be more fun.#2013CES - http://lockitron.com/
  5. 5. 2CIMPLE 2cimple brings a one-click ecommerce experience to Facebook timeline. There isnt a middleman, products are right there where consumers are and like we said,its a one-click ecommerce process. None of this 10 steps to purchase. LIKE.#2013CES - http://2cimple.com/
  6. 6. GECKO CAP Gecko Cap is a brilliant innovation in medical tech to empower children, parents and their doctors to better manage asthma medication. The interface is gorgeous. And we think the original medical tech, that sticks on inhalers, can be used on anyproduct that requires a press-down nger gesture.#2013CES - http://www.geckocap.com/
  7. 7. MAUI Maui turns iPhone into a mouse. But not just a mouse, a mouse that can also interpret visual gestures (as in, waving your hand above the iPhone to swipe screens) and motion gestures (pick it up and move it around). This tech canmake digital brand creative experiential in seconds.#2013CES - MAUI
  8. 8. FOOTMARKSFootmarks puts you in constant contact with consumers while they are out-of-home.Consumers smartphones read Footmarks tags when they are within a certain range. This gives brands the ability to message, data track and take stats of passer-byers. This tech would rock at in-store activations for your brand.#2013CES - http://www.footmarks.com/
  9. 9. PAR WORKS We saw a few dierent augmented reality apps at Eureka Park but a lot were justfor social and gaming experiences. PAR Works applies augmented reality to businesses by overlaying information about discounts, promotionsand deals over real-world storefronts. Businesses that might have your brand.#2013CES - http://www.parworks.com/
  10. 10. DIDLR Didlr is bringing universal communication to everyone through doodling. Think of it as Twitter meets drawing. Its the only way you can communicate back and forth. For brands we think its a great storytelling experience.#2013CES - http://didlr.com/
  11. 11. CONNECT WITH US ON DAY 4 @OGILVYATCES OGILVYATCES2013.COM