Product Plan Feb 2009 Launch Sept 2008 Launch Recap

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Transcript of Product Plan Feb 2009 Launch Sept 2008 Launch Recap

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Product Plan Feb 2009 Launch Sept 2008 Launch Recap Slide 2 Anden Maple Transitional Design for Traditional to Contemporary Looks Unique Beaded Styling and Center Panel Detail that Highlight Glazing Buchanon DLV Value Proposition of Color and Glazing at Affordable Price Point New Door Styles Monterey Cherry Expansion of the Value Priced Monterey Maple Door Styling to Cherry Slide 3 Sullivan Maple Expansion of the Popular Sullivan Cherry Design to Maple Provides more Updated Look than Sterling Maple Crandall Maple, Oak, Cherry Partial Overlay Traditional Design in Maple, Oak, and Cherry Refreshed traditional design at Windham, Brittany, & Bayport pricing Refreshed Door Styles Slide 4 Creating the Right Color Palette Page 4 Focused Development for 2009 Importance as Key Criteria in Consumer Selection Process NaturalButternutWheatCiderPalominoCoffee Whiskey Black BrierwoodSangriaCranberryHavana NEW Crimson OasisMossHoneysucklePortobelloTidal MistWhitePearlDover Toasted Almond Amaretto Crme NEW Heirloom Crimson Heirloom Oasis Heirloom Moss Heirloom Honeysuckle Heirloom Portobello Heirloom Tidal Mist Heirloom Black NEW Heirloom Dover Heirloom TA Heirloom Am Creme Heirloom Antiquing & Distressing Slide 5 Dover on Maple Soft Gray Undertones on an Opaque White Finish Compliments many Design Trends from Urban to Classic Havana Available on Maple Also Oak, Cherry, Hickory, & Rustic Alder Golden Brown Tone Finish New Finishes Slide 6 Tidal Mist, Oasis, Honeysuckle, & Portobello Colorful Opaque Finishes which Complement Diamonds Existing Color Palette Also Available with Heirloom Sanding for an Worn Antiqued Appearance New Opaque Finishes Slide 7 SKUs to complement existing style categories New sizesdesignsapplications Embellishments Slide 8 39 High Wall Cabinets Take Stacked Mouldings to the Ceiling in Taller Kitchens Stacked Wall Cabinets Create Stacked Cabinet Looks without the Installation Hassle Reduce/Increase Depth in Smaller Increments Ability to Create the Customized Cabinet Size You Need Design Flexibility Detachable Cleat for Face Mounting or Top Mounting Piers for Floating Hearths Where Counter Space is at a Premium Expansion of Clipped Corner Sink Base Cabinets 39, 42, & 48 Widths for Larger Sinks Slide 9 Organization Blind Corner StorageWood Tiered Cutlery Tray Top Mount Base Wastebasket Pullouts Wine Storage Desk Height Wastebasket Pullouts CD / DVD Roll-Out Trays