Which brands win iWC of overtAking. online? Its …...Which brands win online? The latest watch...
Transcript of Which brands win iWC of overtAking. online? Its …...Which brands win online? The latest watch...
IWC may have declared 2013 the year of the Ingenieur, but it had a couple of surprises up its sleeve for the Portuguese collection too. The first new addition is the Portuguese Chronograph Classic, a piece many aficio-nados have been waiting for, in that it finally puts an IWC in-house movement in the flagship chronograph of the range. Powered by IWC calibre 89361 – currently seen in the Portuguese Yacht Club Chronograph and last year’s limited edition, the Pilot’s Watch Chronograph Edition Antoine de Saint Exupéry – it’s a gorgeous flyback engine with a chrono subdial at 12 o’clock showing both minutes and hours, with running seconds and a central chronograph seconds. The second addition is a Portuguese Tourbillon Hand-Wound for those who love high complications. Both watches also feature extremely fetching straps from Italian leather spe-cialist, House of Santoni. www.iwc.com
With a new strategy focused particularly on its strengths in women’s watches, Ebel shows that there’s still variety and inte-rest to be found on the female side away from precious stones and metals. The new Ebel 100 – hitherto a men’s line – takes things to the dark side, with a black PVD steel case and black mesh bracelet. Set against this all-black background are hour indications and date numerals in starkly contrasting colours. The emerald green one seems a particularly striking option for women with an eye for luxury, fashion and sleek style. www.ebel.com
Tiny pictures, impossible to navigate, overuse of Flash in lieu of useful information, passé design – the following need to improve: Cartier, Corum, Montblanc and Breguet. But for a brand so steeped in design cool, Mondaine takes the wooden spoon.
Two sublime additions to the iWc
PorTugueseline
ebel 100
Which brands win online?
The latest watch company to re-launch its web-site – and in the process go from having one of the worst online presences to one of the best – is Zenith (www.zenith-watches.com). The new site is beautiful to look at, easy to navigate and chock full of information on one of the great Swiss watch companies. Which got us thinking: in 2013, which watch brands have the best web-sites, and which find themselves in the online Hall of Shame?
Ochs und JuniorModern, fun, minimalist and brilliant, much like Dr Ludwig Oechslin’s watches for the little Lucerne-based brand.www.ochsundjunior.ch
Girard-PerregauxIts main site is fine, but its Mechanics of Style, its suave online men’s magazine, that earns Girard-Perregaux points for forward thinking.www.mechanicsofstyle.com
iWCFull of information, fabulous imagery, crisp design and even including a public forum for IWC devotees, this has set the bar for the past two years.www.iwc.com
The best
The worst
IWC Portuguese Tourbillon Hand-Wound
IWC Portuguese Chronograph Classic
00/24 watchworld20
sMAll sEcONds
A new wAy of overtAking.
Ingenieur Chronograph
Racer. Ref. 3785: This is a watch that
knows only one direction: fast forward.
So it’s ideally equipped with one of the
most efficient movements we have to
offer; the 89361 calibre in a stainless-
steel case. In fact, the only backward
glance you’re likely to cast here is at the
back cover itself, which features an
intricate engraving of a FORMULA 1
racing car. iwc. engineered for men.
Jarl Sandin, Göteborg, +46 31 10 59 00 | Urhandel Bernhard Huke, Malmö, +46 40 23 84 50 | AB Rydbergs Ur, Ödåkra Helsingborg, +46 42 20 25 35 | Nymans Ur, Stockholm, +46 85 45 06 160 | Krons Ur, Stockholm, +46 85 45 13 650 NK-Juvelsalong, Stockholm, +46 87 62 84 55 | Sarøe Smykker & Ure, Hørsholm, +45 45 57 22 18 | Ole Mathiesen, København, +45 33 14 12 08
Hvelplund, Ostergade 15, København, +45 33 12 02 05 | Hvelplund, Vimmelskaftet 47, København, +45 33 91 39 10 | Lindroos Jewelry, Helsinki, +358 962 41 88 Aseman Kello Airport, Helsinki Airport, +358 96 151 3811 | Alf Lie, Oslo, +47 22 42 53 33 | Otteren Gullsmed & Urmaker, Stavanger, +47 51 93 99 80
Mechanical chronograph movement, Self-winding, 68-hour
power reserve when fully wound, Date display with
crown-activated rapid advance, Stopwatch function with
hours, minutes and seconds, Hour and minute counters
combined in a totalizer at 12 o’clock, Flyback function,
Small hacking seconds, Screw-in crown, Sapphire glass,
flat, antireflective coating on both sides, Water-resistant
12 bar, Case height 14.5 mm, Diameter 45 mm
Official Partner of the
MERCEDES AMG PETRONAS
Formula One™ Team
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