WHAT DO NEW ELECTRONIC COMMUNICATION MEDIUMS AND PACE OF TECHNOLOGICAL CHANGE MEAN FOR AN ORGANISATION’S BRAND AND COMPETITIVENESS IN ATTRACTING CLIENTS AND CUSTOMERS TO ITS BUSINESS?

PRO BONO AUSTRALIA’S AUDIENCE

• 100,000 visitors each month

• Over 90,000 subscribers

• Over 30,000 Social Media supporters

• Growing by over 400 subscribers each week

OUR CURRENT HOME PAGE

SSHH… OUR NEW HOME PAGE

CROSS PROMOTION

OUR EMAIL TEMPLATE

TONE OF VOICE

MULTI CHANNEL COMMUNICATION

SOCIAL MEDIA OPTION… OVERLOAD

OOPS…

CONCISE & VISUALLY APPEALING

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

SOCIAL MEDIA & ADVOCACY

TELL THE STORIES OF YOUR COMMUNITY

MAKE IT EASY TO ACT

THE RIGHT MEDIA MIX

SUCCESS WITH SOCIAL MEDIA

RETURN ON INVESTMENT