2018 SHOW REPORT - Canterbury Home Show sales mediums for home building, renovating, decorating and

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Transcript of 2018 SHOW REPORT - Canterbury Home Show sales mediums for home building, renovating, decorating and

  • SHOW REPORTCanterbury’s No.1 Renovation & Building Expo 2018

    8,141 quality visitors

    attended in 2018

    * Statistics in this report are taken directly from the 2018 Canterbury Home Show Visitor and Exhibitor Surveys

  • SOUTH ISLAND’S LONGEST RUNNING HOME SHOW! The Canterbury Home Show is strategically positioned in October each year to attract homeowners looking to renovate or build over the popular Spring and Summer period.

    Attracting 160+ quality, local and national home improvement businesses, the Canterbury Home Show is the premier destination for homeowners looking for ideas, quotes, the latest products on the market and reputable expert advice – in person, in one location.

    Where else can you put your brand and product directly in front of a highly targeted audience and get immediate customer interaction?

    The Canterbury Home Show is one of the most beneficial marketing and sales mediums for home building, renovating, decorating and furnishing businesses, attracting over 8,000 targeted homeowners to the 3-day event.

    Returning again in 2019, don’t miss your opportunity to be part of this successful event!

    95% of 2018 exhibitors were ‘very satisfied’ to ‘satisfied’ with the brand and product awareness they achieved as a result of the Home Show.

  • EXHIBITORS GET RESULTS!

    90% of exhibitors

    generated up to 6-months additional work from the Home

    Show

    77% of exhibitors

    launching a new product were ‘very

    satisfied’ to ‘satisfied’ with the results

    76% of exhibitors were ‘very satisfied’ to ‘satisfied’ with the

    quality of visitors that attended

    95% of exhibitors were

    ‘very satisfied’ to ‘satisfied’ with achieving their

    brand and product awareness objective

    “The Canterbury Home Show was great and the organisers made the whole process easy - which resulted in a great success for introducing our business

    into the market” - Veridian Glass

  • QUALITY VISITORS ATTEND

    93% of visitors have

    commenced, are about to commence

    or are currently planning a home

    build, renovation or home improvement

    project

    85% of visitors were ‘very

    happy’ to ‘happy’ with the Home Show and would recommend

    attending to a friend or family member

    65% of visitors made a

    purchase or placed an order with Show exhibitors, or plan

    to, directly after the Home Show

    23% of visitors are looking

    to spend over $200k on their home

    renovations or new home build

    “Always very interesting to see the latest home improvement ideas”

    “Really useful for us in the early planning stages of our build”

    “The Home Show was very well organised.

    Great to see new trends and products, always interesting”

    “Such a helpful event where we got to see so much at one time - great ideas, great stalls, now to put our

    new plans into action!”

    “Great event. We came up from Timaru for it. Good range of exhibitors and left us with plenty of ideas”

    “The Home Show was great and we

    were there for 4 hours!”

    I was very impressed with this year’s show,

    I go every year!

  • VISITOR PROFILE: PROJECTS & PRODUCTS OF INTEREST

    Landscaping, Decking, Patio

    Bathroom

    Kitchen

    Flooring

    Furniture / Furnishings

    Heating / Cooling

    Windows & Doors

    New Home Build

    Living Area

    Bedrooms

    Energy Efficient Products

    Smart Home Automation

    Window Treatments

    House Exterior Cladding

    Home Security

    Roofing

    Pool / Spa

    Home Entertainment

    54 %

    52 %

    48 %

    39 %

    36 %

    32 %

    31 %

    30 %

    28 %

    28 %

    26 %

    24 %

    18 %

    18 %

    16 %

    15 %

    11 %

    9 %

    Planning for a future project

    Want to upgrade household items (e.g. furniture, whiteware etc)

    I have commenced my new home build

    I have commenced my home renovation project

    I am about to start building my new home

    I am about to start a home renovation project

    40%

    8% 6%

    11%

    14%

    15%

    PLANNED PROJECTS PROJECT STATUS PROJECT COMPLETION TIMEFRAME

    Within 3 months 3-6 months 6-12 months 12-18 months 18-24 months More than 24 months

    10% 16% 28% 23% 13% 10%

    51% of visitors are planning on spending over $25k on home improvement projects

    23% of visitors are looking to spend over $200k on their home renovations or new

    home build

  • KEY REASONS TO EXHIBIT

    HOW DO EXHIBITORS

    BENEFIT? “The Canterbury Home Show is an excellent

    platform to increase awareness of your product and brand. Thousands of people come through

    serious about learning more of what is out there.”

    #1 BRAND & PRODUCT AWARENESS

    #2 GENERATING POST SHOW WORK

    #3 GENERATING SALES AT THE SHOW

    #4 GENERATING LEADS AT THE SHOW

    #5 LAUNCH NEW PRODUCTS

    Whether you’re looking to increase awareness of your product range or brand, launch a new product, sell direct to a targeted audience

    or source new customers, the Canterbury Home Show can help your business achieve your objectives.

    Our extensive, targeted marketing campaign comprises of a combination of print, radio, outdoor, database marketing (to 30,000

    local homeowners), digital, social media and online tactics

    3-days of retail sales & branding 8,000+ target consumers Unlimited opportunities

  • Sharon Spyve EXHIBITION SALES MANAGER

    p: 03 312 9530 or 021 384 279 e: sharonspyve@eenz.net.nz

    BOOK NOW!

    Fri 18 - Sun 20 October 2019 Horncastle Arena | 10am - 5pm canterburyhomeshow.co.nz

    SECURE YOUR SPACE FOR 2019 NOW!

    Canterbury’s No.1 Renovation & Building Expo

    STRATEGIC MARKETING CAMPAIGN INCLUDES: Prime time positioning

    on targeted radio stations with high ratings – ad

    campaign, live radio crosses and on-air

    giveaways Outdoor campaign

    comprising of both mobile billboards

    and targeted Phantom signs

    Vibrant ad campaign

    within The Press and associated support papers

    Focused electronic, direct mail marketing to 30,000 Canterbury

    based home owners

    Comprehensive website with show content, exhibitor

    profiles, targeted blog articles, attracting 23,000+ visits in the

    lead up to the Show

    Engaging paid and organic social media and online exposure

    via Facebook, Google re-marketing tactics, interest profiling and

    display ads