What can Tumblrdo for you?

Presentation by Katrina Valenton

Seneca College, 2015

Customizability = Value• Stories• Photos• GIFs• TV Shows• Links• Quips• Spotify Tracks• mp3s• Videos• And more! www.tumblr.com

Not too cool for school.• Overrepresented by females over males• Majority of Tumblr’s audience has no college or some college education• A large majority of Tumblr’s audience browse through the site at school

www.alexa.com/siteinfo/tumblr.com

Organizations + Tumblr = Brand Communities

ExposureEngagement

Experimentation

https://www.tumblr.com/business

Tumblr is a community that’s active at night and during the weekend.

• 42 % of all activity on Tumblr happens from 5pm to 3am• Saturday and Sunday are the most active days

http://unionmetrics.tumblr.com/post/55614818502/whens-the-best-time-to-post-to-tumblr-weve

https://www.tumblr.com/search/night

Tumblr is a relevant community.Alexa RankTumblr is

ranked #42 globally and #19 in the

United StatesQuantcast RankTumblr is ranked #34 in the United

States

http://www.alexa.com/siteinfo/tumblr.com https://www.quantcast.com/top-sites

www.tumblr.com

• A global social platform• Supports different communities, cultures and languages

Google, meet Tumblr. Tumblr, meet Google.

Individuals and organizations can add

Google Analytics to their blog’s theme for free…all

you need is a Google Account!

https://www.tumblr.com/docs/en/google_analytics https://www.tumblr.com/business

Organizations can also take advantage of Tumblr’s

analytics tools for brands

Tumblr can be an environment for businesses and consumers to form relationships with each other.

What is B2B and B2C? Check out: http//smallbusiness.chron.com/b2b-b2c-mean-

56101.html

https://www.tumblr.com/search/b2b

https://www.tumblr.com/search/b2c

Converse Creating Communities.

“Converse has always been a blank canvas

for culture”http://industry.shortyawards.com/nominee/6th_annual/i4/converse-music-tumblr?

category=tumblr_campaign

http://conversemusic.tumblr.com/

Converse Music =CollaborationsSharing Stories

Engagement

Tumblr > CostsTumblr is free to use for all

individuals and organization

Time developing your Tumblr blog depends on your objectives

If creating your own content, there may be additional external costs

creating videos, photos, etc.

Great content = greater possibility of engagement on Tumblr

https://www.tumblr.com/business

Getting started on Tumblr? It’s okay to ask for help.

• Tumblr’s Business Page• Brand strategists available• Resources for brands including analytics and ad specifications

www.tumblr.com/business

Connect.

Twitter: @katrinavalentonWebsite: www.katrinavalenton.com

SlideShare: www.slideshare.net/KatrinaValenton