Starting with a new project in SEO, it is best you know what you are working with.

This is not a complete SEO Audit, but you will be up to speed in 15 minutes!

Made by Arjan Bakker 26-8-2013

Website SEO Audit in 14 Steps or 15 minutes.

Our test website is www.homeaway.nl

Made by Arjan Bakker 26-8-2013

Step 1:Go to www.builtwith.com

Made by Arjan Bakker 26-8-2013

Find out everything you want to know how the website is built, what the website uses for technology

Step 2:

Made by Arjan Bakker 26-8-2013

Lowercase (200)

Uppercase (200)

Step 3:Go to :http://www.found.co.uk/seo-tool/

Checkin for Canonical issues and much more

Made by Arjan Bakker 26-8-2013

Made by Arjan Bakker 26-8-2013

Step 4:Go to : http://gtmetrix.com/

Find out the website pageload speed. You can also check http://developers.google.com/speed/pagespeed/insights/ which gives a mobile

pageloadspeed indication.

Made by Arjan Bakker 26-8-2013

Step 5:Go to :http://www.google.com/webmasters/tools/richsnippets

Find out if the website has implemented richsnippets.

Made by Arjan Bakker 26-8-2013

Step 6:Go to :check the robots file and check what the url is of the xml sitemap, which is normally

placed in the robots txt file. If there is no xml sitemap listed then check using:

Made by Arjan Bakker 26-8-2013

Step 7:Go to :http://www.google.nl

Check indexed pages against xml sitemaps and with Google webmastertools

Not real metrics from test site!

Made by Arjan Bakker 26-8-2013

Step 8:Go to :

Check for each URL parameter if they are being indexed by Google, and take note of the amount for each to assess if there are still more possible duplicates/poor content pages within the site. You can use the “site:” and “inurl:” search operators in doing this task.

Made by Arjan Bakker 26-8-2013

Step 9:Go to :

Check for keyword cannibalization

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Step 10:Go to :www.screamingfrog.co.uk

Download the desktop tool

Insert URL

Made by Arjan Bakker 26-8-2013

Step 11:Go to :https://www.google.com/webmasters/tools/home?hl=en and Bing if you

have it

For a good explanation you can find all the details using GWT here:http://kaiserthesage.com/technical-seo-audit/

Made by Arjan Bakker 26-8-2013

Step 12:Go to :http://www.google.com/analytics/

Checking in Google analytics the traffic flow. See if there are any sudden drops. This could hint for Penguin and Panda updates.

You can check with https://ahrefs.com/ and http://www.majesticseo.com/ for any new and lost backlinks.

Made by Arjan Bakker 26-8-2013

Step 13:Go to :http://www.yougetsignal.com/tools/web-sites-on-web-server/

Check the IP adress and see who else is hosted on that IP.

Made by Arjan Bakker 26-8-2013

Step 14:Go to :http://urivalet.com/http://urivalet.com/

Check the server headers!

Made by Arjan Bakker 26-8-2013

Thank you!

You now have a pretty good idea what you are working with!

Now for your questions! Did I miss anything or better suggestions? Please let me know.

arjanrbakker@gmail.comhttp://www.twitter.com/arjanrbakkernl.linkedin.com/in/arbakker/