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SEO: 50 tips in 50 minutes
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Transcript of SEO: 50 tips in 50 minutes
copyright 2011 Portent, Inc.portent.com
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SEO
@portentint
50 tips in 50 minutes
#portentu for questions
The 1 thing
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I know the tricks.
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There are no tricks.
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Search psychology
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Understand what search engines want.
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(they want happy users)
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Understand why they want it.
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(they want money)
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Realize how they get it.
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relevanceauthority
quality
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Understand the SERPs.
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organic
organic
shopping
organic
organic
shopping
local + organic
local
images
videos
organic
social
Analytics & data
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Create a keyword map.
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Create a keyword map.
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Get non-personalized rankings.
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proxify.com
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google.co.uk/search?gl=us&q=jeans
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Track keyword diversity.
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Track conversions.
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Track authority.
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Track authority.
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Track indexation.
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Use multiple sources.
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Lay the foundation
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Check response codes.
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Not found = 404
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Permanently moved = 301
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responsetester.appspot.com
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responsetester.appspot.com
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Make text, text.
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Make text, text.
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CONGRATULATIONS!!!!!
D’OH
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Consolidate links.
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Consolidate links.
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Home
Article
Another link
Article
vs.
Home
ArticleArticle
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Relevance
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Learn the blank sheet of paper test.
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Fully descriptive
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Deer kill 17000
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from asmainegoes.com
Supreme Court tries sodomy
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Questions to be answered soon
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Write a great title tag.
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Have unique content.
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Write great ALT text.
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Visibility
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Set up Google Webmaster Tools.
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Check HTML suggestions.
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Check HTML suggestions.
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Check crawl errors.
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Check crawl errors.
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Check crawl errors.
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Test robots.txt.
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Build an XML sitemap.
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Build an XML image map.
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Build an XML video map.
Authority/quality
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Put your address on every page.
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Put your seals on every page.
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Dude, seriously...?
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Put links where they matter.
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copyright 2011 Portent, Inc.portent.com
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The rational surfer
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Put content where it matters.
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Learn canonicalization.
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How may I help?
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Duuuhhrrrr I R Googles. Where
content be?
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An example of a canonicalization problem:
www.mysite.commysite.comwww.mysite.com/index.html
No, wait. Where are duh sitez?
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Use rel=canonical as a last resort.
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Link to your home page at www.yoursite.com.
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No navigation tracking links!
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www.blah.com/foo/Frontdoor/mct
www.blah.com/foo/Frontdoor/mct?nav=top
Nooooo... Frzzzlrtttt blhttt
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/EditorialImages/foo?parentEventId=114410274
/EditorialImages/foo?parenteventid=114410274&isource=usa_ed
Gurgle...
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Remove session ids.
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Find the most important pages on your site.
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copyright 2011 Portent, Inc.portent.com
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Find the most important pages on your site.
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Find the most important pages on your site.
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Change 302s to 301s.
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Fix 404s.
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Make linking easy.
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Make sharing easy.
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Comment well and wisely.
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Guest post.
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Curate.
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Diversify.
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Write gooder.
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Remove ‘thin’ pages.
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Avoid duplication.
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copyright 2011 Portent, Inc.portent.com
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Avoid duplication.any
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Avoid duplication.anything lik
e
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copyright 2011 Portent, Inc.portent.com
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Avoid duplication.anything lik
e any kind of
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Get a Pagespeed score of 80+.
Get a B+ on Yslow.
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Do it for all site pages.
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Use https sparingly.
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so... slow...
BONUS ROUND
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Ignore the following:
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Toolbar PageRank.
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The news media.
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Sites above yours.
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copyright 2011 Portent, Inc.portent.com
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nofollow
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These guys.
copyright 2011 Portent, Inc.portent.com
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copyright 2011 Portent, Inc.portent.com
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Give search engines what people want.
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@portentint#portentu
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