How To Do SEO-Basic Steps

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Transcript of How To Do SEO-Basic Steps

  1. 1. How To Do SEO-SEO Basics
  2. 2. What Is SEO ? SEO stands for search engine optimization. It is the process of getting traffic from the free, organic, editorial or natural search results on search engines.
  3. 3. Search Engine Rank? SEO is the process of designing and developing a website to attain a high rank in search engine results.
  4. 4. Importance of SEO Your website will constantly feature on page one of the search result then we get at least 80% clicks. Natural search receives 250% more traffic than paid search.
  5. 5. Benefits Of SEO >Brand Visibility. >Site Popularity. >Quality Sales Leads. > Active buyers .
  6. 6. There are two ways of optimization :- On-Page SEO - It includes providing good content, good keywords selection, putting keywords on correct places & etc. Off-Page SEO - It includes link building, increasing link popularity by submitting open directories, link exchange & etc.
  7. 7. . White Hat SEO : Techniques that search engines recommend as part of a good design. Always follow a White Hat SEO tactic and do not try to fool your site visitors.
  8. 8. Black Hat SEO Techniques that search engines do not approve and attempt to minimize the effect of. Always stay away from any of the above Black Hat tactics to improve the rank of your site.
  9. 9. Key internet marketing strategies Search engine optimization (SEO) Organic: Results based on content and keyword relevancy (as per algorithm) Search engine marketing (SEM) Paid Placement (PPC): Google Ad Words Yahoo! Search Marketing (YSM)
  10. 10. How to Increase Link Popularity ? Submit your site in popular search engines manually. Write good articles in blogging sites and give a few references of your links within that article. Keep providing good content to your site visitors.
  11. 11. URL Submission: Google - http://www.google.com/addurl/ Yahoo! - http://siteexplorer.search.yahoo.com/submit Bing - http://www.bing.com/docs/submit.aspx Now a Days Many Online Tools are There By Using That We Can Submit Site to Many Search Engines in a Single Click.
  12. 12. Use Social Media to Promote Your Website : Create Twitter A/c For Your Business. Create Face book Page Create Google + Page Create YouTube Channels
  13. 13. Conclusion: Creating, editing, and promoting unique high-quality content is difficult and time consuming. But in the end, the golden rule of SEO is that Content is the King.
  14. 14. Contact: Aksatech Solutions Pvt. Ltd. Address: No.147/12, 2nd floor 5th Block, 69th Cross Rajajinagar, Near Bashyam Circle Bangalore - 560 010 Karnataka - India. Phone: +91 80 4110 9622 Mobile: +91 99644 80444 mail: info@aksatech.com
  15. 15. THANK YOU