Steps To Effective SEO

A short guide for webmasters to get mastery

over white hat SEO techniques

The Importance of SEO

• Google is getting around 3 billion searches per day

• Around 95% searchers don’t visit second page

• It is necessary to be on the first page for your niche keywords

How Will You

Compete?

Where Do You Stand?

• Publish original, authoritative, and compelling content

• Go ahead from just satisfying the searchers –SURPRISE THEM

• Use Images, Videos, and other forms of multimedia

• Write for web visitors – NOT FOR SEARCH ENGINE CRAWLERS

• Make content worth sharing – engage with your readers

• Make your website an authority in its niche

• Search Engines love authority websites

• Consult an ethical and professional SEO company UK

How to make your website authority in its niche

Ensure it contains

• Unique, professionally written, authoritative, and useful content

• Lots of informed opinions

• Deep analysis of emerging trends in its niche

• Useful multimedia contents like video, images, Ppt, etc.

• Social sharing features

• Discussion among visitors

Let Search Engine crawlers find your content easily

• Use ‘Fetch as Googlebot’ in Google Webmaster Tools• Submit XML Sitemaps• Provide flawless internal linking structure• Use rel = ‘canonical’ to avoid duplicate content

penalty• Get backlinks from other quality and authority

websites• Clean URL• Use redirects wisely (301 and 302)• Keep checking crawl errors data • Efficiently handle any crawl error data you find in

Webmaster Tools

• Design an SEO optimized and user friendly website

• Keep yourself updated with Google Quality guidelines

• Provide impeccable user experience

• Easy navigation and efficient internal linking are must

• Ensure your website is loading fast

• Search engines love fast loading websites as it enhances the user experience

• Keep updating your website and content

• Ensure your website is cross browser compatible

• What Words Your Customers Are Using to Find You

• KEYWORD RESEARCH • Do exhaustive keyword research• Use Google Adwords Tool and Insights • Find out keywords in your niche with low

competition and high volume searches• Make a list of keywords and individually

research on them• Result oriented keyword research is

crucial • Write unique, useful, and SEO optimized

content around these keywords• Don’t spam – Write for users not for

search engines• Use a reputed and affordable SEO

Company UK

Use SEO Tools

• XML Sitemaps• HTML Sitemaps• RSS Feeds• Google Webmaster

Tools• Bing Webmaster

Tools• SEOMoz Pro

Get Quality Backlinks

• Use link cautiously

• Backlinks are important

• It is like a reference

• Quality backlinks mean better value of the reference

• Never indulge in link exchange, paid link, etc.

• Your website and content can bring natural and organic link

• Go for guest posting