We Are The Web NVFM Farmadag 021107_Jacqueline Fackeldey
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Transcript of We Are The Web NVFM Farmadag 021107_Jacqueline Fackeldey
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we are the web
jacqueline fackeldey@NVFM
FARMADAG2 november 2007
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this is me…
business inspirator & innovator philips
ing feel-the-future online oxygen bijenkorf
klantropoloog linkedin vinder zwitserland
witte oordopjes technology-makes-it-possible-
people-make-it-happen human being ipv
human buying ov verkopen = gunnen
lovemark persoonlijke postbankpas connector
iets > niets boerenverstand mac
frankwatching molblog fackeldeyfinds.
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shift happens
• ? views on YouTube in
1 year
• 2000 pictures uploaded
to flickr every ?
• 2.700.000.000 searches
on Google every ?
• 250.000 send and
received emails and
chats by ? th birthday
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shift happens
• 4.000.000.000 views on YouTube in 1year
• 2000 pictures uploaded to flickr everyminute
• 2.700.000.000 searches on Googleevery month
• 250.000 send and received emails andchats by 21th birthday
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web 2.0
passion tiranny of transparancy
we love to judge read & write share
webbased peer to peer prosumer
participation co-creation open source
public beta customization mash-up
word of mouth(wom)social networking buzz the longtail
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with your
website?
it should be
– easy to use
– interactive
it should have
– an ’outside in’ mentality
– a review-functionality
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with search?
• easy to use search
functionality on your own
website
• searchengine-marketing:– lead generation
– ‘branding’
– Google and beyond
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with blogs?
• make your pr- andcommunicationdepartmentready for blogs
• monitoring relevant blogs
• advertisements on relevantblogs
• participate in relevant blogs
• start blogging yourself
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ugc and co-
creation?
• faciltate users to participate in yourproducts or services
• make your content available to beshared on YouTube, incommunities, portals, blogs
• think ‘open source’ and be happywith mashups
• consider your users as valuable toyour business and ‘pay’ them if areactively particiapting in it
• surprise your users every once ina while with a new tool orfunctionality
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so, it’s
marketing
with
and not
at the
customer
no control
no pushing
me selling
proposition
facilitate
listen, try & learn
be authentic,
honest
be human
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inspired by
wired (thoughts)
didyouknow (stats)
cluetrain manifesto (thoughts)
logic and emotion (visuals)
futurelab (visual)
threadless (visual)
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any questions?
you can find me here
www.fackeldeyfinds.com
+31 (0)6 146 77 496
skype: fackeldeyfinds
twitter.com/fackeldeyfinds
del icio us: macjfan