Wassup for SEO in 2011
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Transcript of Wassup for SEO in 2011
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WassUP with Search?
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Google Still #1
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Everything Google
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Google Instant
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Google Instant & Long Tail
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Google Places
Modified 7 Pack Merged Places
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Google Places & Facebook Places
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Local Is Mobile
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Smartphone Market Grew 30% Year/Year
Source: *eMarketer March 2010 **Forrester - U.S. Data ` Neilson Data
Smartphones Will Surpass Feature Phones In 2011
Mobile Is The Access Point That Matters Today
10
50% Of Web Traffic Will Come Through Mobile Devices Within 3 Years*
Google Mobile Searches Have Increased 5x in The Past Two Years. High End Device Users Search 50x More vs. Feature Phone Users
54% of users who researched online but bought offline, used their mobile device to search - Google ComScore Study Jan 2010
Mobile50%
PC50%
Year 2013
Google Mobile Search Traffic
Mobile Web Usage Is Exploding
Source: Google Internal Data, based on a basket of 20,000 keywords within the shopping category
Mobile Search Grows With Smartphone Market
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Mobile SEO is Web SEO
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SEO Ranking Factors
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Organic Marketing is Connected
Source: SEOMoz.org
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White Hat vs Black Hat SEO
Source: SEOMoz.org
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SEO in 2011
Source: SEOMoz.org
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Social Sharing Influences Search
Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article
Source: searchengineland.com/what-social-signals-do-google-bing-really-count-55389