WassUp Recap - June 2012 - session 4

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WassUp RecapJune 2012

Geert De Laet | Technology EvangelistTwitter: @geertdelaet | hashtag #luonwassup

4 | Trend: eRetail

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Beyond the self checkout

Trend: eRetail

shopping isn’t purely functional. For a large number of consumers around the world, ‘going shopping’ is a leisure activity: a way of relaxing, a source of entertainment or a chance to meet up with friends and share experiences.

- Trendwatching, 2011 -

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1. Online expectations for the offline

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In-stories


Consumers of all demographic segments arealready accustomed to the online shoppingexperience. It is therefore essential to deliverconsistency across all points of contact forthe consumer.

- Mike Milley, Manager, Samsung -

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In-stories


Home Depot has rolled out a mobile tag program to solidify purchase intent in its store by delivering additional product information directly to a customer’s smartphone.

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In-stories


LL Bean customers can discover more about the shoes they picked up via automatically triggered videos.

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In-stories


Kraft launched a ‘Meal Planning Solution’ allowing for in-store easy recipe discovery and sample distribution while gathering detailed information on consumer habits.

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In-stories | Google Project Glass

April 5

Google glass should be available somewhere in 2013


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In-stories | Microsoft SemanticMap

April 6

Microsoft SemanticMap prototype allows for personalized consumer interaction based upon recognition, locality and gestures.

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Digitally empowered staff


Rather than creating retail signage pushinga product, manufacturers can place a realperson near their product to not only talk tothe new pieces, but make a transaction onthe spot.

- Mike Peck, Sr. Design Manager, Starbucks -

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When a customer enters the Apple store, they click a call-button on the Apple Store app that notifies members of staff, enabling them to respond in real-time.

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Using tablets, Burberry staff members can order sizes and items that may be out of stock in a particular store and offer products exclusively available on the web.

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Payment in the mobile era


Nordstrom recently rolled out 6,000 iPod Touches at 116 of its stores in an effort to reduce checkout wait times.

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Google Wallet for now only works on the Sprint Nexus S 4G smartphone and only supports Citi Mastercards.

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Google predicts that by 2014, 50% of cell phones will use NFC technology. By 2015, the value of all mobile money transactions is expected to reach $670 billion.


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2. A new breed of stores

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Instant try-it-on


Microsoft Kinect technology allows for easy body location and measurement. Combined with augmented reality, this could be turned into a virtual dressing room.


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From offline to online and back again


The SingTel stores’ exterior glass walls have embedded interactive digital touchscreens in them, meaning that the store is effectively open 24/7.

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Home Plus (Tesco Korea) launched a series of virtual stores on subway platforms enabling customers to make purchases using their smartphones while they wait for a train.


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Home Plus (Tesco Korea) launched a series of virtual stores on subway platforms enabling customers to make purchases using their smartphones while they wait for a train.


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Recognising that as the world’s population rises, living spaces are becoming limited, IKEA designed and built an entire store that is housed in a 300 x 250 pixel web banner.


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Bricks-and-mortar stores are a growing trend among tech companies including eBay, Amazon, Google and Microsoft




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Thank you for listening.Now let’s talk.

Geert De LaetTechnology evangelist

[email protected]: @geertdelaet

http://www.luon.com

http://www.luon.com/

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Project Re:Brief

In 1971, Harvey Gabor created the iconic Coca Cola ‘Hilltop’ campaign with the baseline “I’d like to buy the world a Coke, and keep it company”.


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Project Re:Brief

40 years later, Harvey Gabor and a team at Google re-invents the ad for the digital age.


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Thank you for listening.Now let’s talk.

Geert De LaetTechnology evangelist

[email protected]: @geertdelaet

http://www.luon.com

http://www.luon.com/

WassUp Recap - June 2012 - session 4

Technology

Transcript of WassUp Recap - June 2012 - session 4