WassUp - Micro Target Groups
13
Wassup: Micro target groups
Transcript of WassUp - Micro Target Groups
1
Wassup:Micro target groups
2 2
Basic principle
3
Classical approach
Brand
Large tartget group
Large media spendings
4
Micro target group
Brand Smaller media spendings
Small target group…
…with a wide reach
5 5
Why target micro groups?
6
1. For the viral effect - online
7
1. For the viral effect - offline
8
2. To persuade influencers
9
3. To make the message extra relevant
10
4. To communicate on a very personal level
11 11
Why micro target groups are good for your clients
12
1. 1 on 1 = relevant communication
2. Small groups = high ROMI3. Word of mouth = wider
reach
13 13
Thank you for listening. Now let’s talk.
Arnaud Boucliercopywriter
[email protected]+32 486 74 76 74