SEO 2011 Predections
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Grow your online visibility with search engine marketing (SEM), search engine optimization (SEO) and pay per click (PPC) services from NVISH Solutions.
Transcript of SEO 2011 Predections
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NVISH SOLUTIONS INC. © 2011 All rights reserved 2
Agenda
– Web Search
– Why SEO?
– Major Components of SEO
– SEO Predictions for 2011
– NVISH SEO Strategy
– Why NVISH?
NVISH SOLUTIONS INC. © 2011 All rights reserved 3
Web Search
– About 90% of all new visitors find a website via major search engines such as Google, Yahoo and Bing
– Nearly 99% of Internet users do not go past the top 30 search engine results, with 97% of them never looking beyond the top 3 results
– 75% of Internet users intend to purchase a product or service while using search engines
– Roughly 70% of all search engine traffic is generated through organic search results
– The top 10 website results in the major search engines receive 78% more traffic than the results positioned from 11 to 30
NVISH SOLUTIONS INC. © 2011 All rights reserved 4
Why SEO?
Increased Brand Visibility Higher ROI
Targeted Traffic
Quick Results
Long Term Positioning
Competitive Advantage
NVISH SOLUTIONS INC. © 2011 All rights reserved 5
Major Components of SEO
Social BookmarkingDirectory Submission
Video Submission Document Sharing
On Page Optimization
Keyword Research URL Optimization
Title & Meta Tag Creation Content Optimization
XML Sitemap & Robots.txt
Heading Tags Optimization
Image Optimization Asset Optimization
Off Page Optimization
NVISH SOLUTIONS INC. © 2011 All rights reserved 6
SEO Predictions for 2011
– Social Media Integration: Twitter/Facebook/LinkedIn, the principal means of communication, will become the main source of search engine traffic.
– Mobile Site Optimization: Mobile search SEO will become as important as standard website search optimization.
– Content will Define SEO in 2011: The need for content that entertains, informs and satisfies a consumer will increase.
– Google Personalized Search: Google will show customized results for a particular search - whether they are logged into their Google account or not.
NOTE: These predictions are based on the inputs by various SEO subject matter experts (SMEs)
NVISH SOLUTIONS INC. © 2011 All rights reserved 7
SEO Predictions for 2011
NOTE: These predictions are based on the inputs by various SEO subject matter experts (SMEs)
– Local Search: The focus will be on improving your site’s ranking in local search engines, with a local bias.
– Brand Halo Effect: Google will introduce a “brand halo effect”, allowing larger brands to become more prominent in their industries.
– Diversity in SEO: SEO demand is going to spread in all niches right from SEO forum signatures, blog and site SEO to video and social network SEO.
– Generalization and Specialization: This year, minority of SEOs will specialize in specific SEO areas including on-page optimization, link generation, or social media, while the majority will generalize and evolve into "online marketers”.
NVISH SOLUTIONS INC. © 2011 All rights reserved 8
NVISH SEO Strategy
Planning Planning On-Page OptimizationOn-Page Optimization
Off-Page OptimizationOff-Page OptimizationMonitoring & AnalysisMonitoring & Analysis
SEO Strategy
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Why NVISH?
Thank YouThank You
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