Visual Content Strategy - Școala de Beauty Vlogging by L`Oreal Paris

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    22-Jan-2018
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Transcript of Visual Content Strategy - Școala de Beauty Vlogging by L`Oreal Paris

  • Visual Content Strategy

    coala de Beauty Vlogging

    by L`Oreal Paris

  • Robert Katai

    Content Strategist - Bannersnack Founder - Instagramology

    Blogger - robertkatai.com

    @katairobi

    http://robertkatai.com

  • Povestea Tom

  • Ce este o strategie de coninut vizual?

  • Crearea, publicarea i promovarea unui coninut

    vizual care are un scop anume.

  • Care este scopul unei strategii de coninut vizual?

  • Depinde.

  • Ce vrei de la acel coninut?

  • Cum faci o strategie de coninut vizual?

  • 1.Tipuri de coninut 2. UVP 3. Platforme

  • 1. Tipuri de coninut vizual

  • Fotografie

  • element grafic

  • data visualisation

  • memes

  • icons

  • infographics (gifographics)

  • slideshows

  • illustrations

  • Coninutul de calitate depinde de 3 factori:

    1. De creator 2. De consumator 3. De scop

  • 2. Platformede distribuire al content-ului

  • 1. Instagram 2. Instagram + Blog 3. Instagram Stories

  • Profile Story DM Advertising

  • Embed Instagram in blog posts

    1. Get more views 2. Get more likes / followers 3. Cross Promotional 4. Use your own content 5. Dont overload your blog

  • Step 1. Open image Step 2. Click

  • Step 3. Copy Embed Code

  • Step 3. Paste Code in Text

  • Step 4. Publish / Save Draft

  • Instagram Stories

  • Geolocation tags n Instagram Stories

  • Hashtags n Instagram Stories

  • Algoritm Instagram

  • 3. U.V.P.Unique Value Proposition

  • What makes you different?

  • @rclayton

  • @ayellowmark

  • @jessicawalsh

  • @stevebarlettsc

  • @alex_progm

  • @andrrresky

  • @davidrock

  • @nusr_et

  • De este important brandingul ntr-o strategie

    de coninut vizual?

  • Unique Value

    Proposition

  • ntrebri?