Visual Content Strategy

coala de Beauty Vlogging

by L`Oreal Paris

Robert Katai

Content Strategist - Bannersnack Founder - Instagramology

Blogger - robertkatai.com

@katairobi

http://robertkatai.com

Povestea Tom

Ce este o strategie de coninut vizual?

Crearea, publicarea i promovarea unui coninut

vizual care are un scop anume.

Care este scopul unei strategii de coninut vizual?

Depinde.

Ce vrei de la acel coninut?

Cum faci o strategie de coninut vizual?

1.Tipuri de coninut 2. UVP 3. Platforme

1. Tipuri de coninut vizual

Fotografie

element grafic

data visualisation

memes

icons

infographics (gifographics)

slideshows

illustrations

Coninutul de calitate depinde de 3 factori:

1. De creator 2. De consumator 3. De scop

2. Platformede distribuire al content-ului

1. Instagram 2. Instagram + Blog 3. Instagram Stories

Profile Story DM Advertising

Embed Instagram in blog posts

1. Get more views 2. Get more likes / followers 3. Cross Promotional 4. Use your own content 5. Dont overload your blog

Step 1. Open image Step 2. Click

Step 3. Copy Embed Code

Step 3. Paste Code in Text

Step 4. Publish / Save Draft

Instagram Stories

Geolocation tags n Instagram Stories

Hashtags n Instagram Stories

Algoritm Instagram

3. U.V.P.Unique Value Proposition

What makes you different?

@rclayton

@ayellowmark

@jessicawalsh

@stevebarlettsc

@alex_progm

@andrrresky

@davidrock

@nusr_et

De este important brandingul ntr-o strategie

de coninut vizual?

Unique Value

Proposition

ntrebri?