Get VloggingUsing video to tell your story

Jonny Benjamin

8th February 2016#SMEX16

Why I started vlogging 8th February 2016#SMEX16

• YouTube has more than 1 billion users • 300 hours of video uploaded to YouTube every

minute

Vlogging is huge8th February 2016#SMEX16

What makes a good vlog?

• Speak from the heart• Be honest / open• Keep it short• Have a ‘subject’ to talk about and some key

messages you want to get across • Serialize your story • Talk to your followers

8th February 2016#SMEX16

8th February 2016#SMEX16

Tips • Lighting • Sound• Make sure phone isn’t on silent • Test before/space on your phone • Leave a gap before ‘action’ • Music /licences• Framing your shot • Right way up (iphone)• Consent/disclosing details • Trigger warnings• Think about what you do/don’t want to say (names etc)• Tags• Title (what would you google?)• Editing

8th February 2016#SMEX16

Creating your YouTube channel• Think carefully about choosing your YouTube channel name-you

cannot change it once it is setup

• It is easy to create a YouTube account and takes just two minutes. It is even easier to upload videos once created.

• Be sure to make a profile, create tags for it and add links to your social media sites like Twitter and then begin uploading videos!

• Subscribe to other YouTube channels and let them know you have arrived by leaving comments under their videos. Maybe even ask them to check out yours.

• It may take some time to build viewers and subscribes to your channel, but be patient and be sure to keep promoting your channel as much as you can.

8th February 2016#SMEX16

The pros and cons

• Pros: - connecting with others/reaching new audience - opportunity to be creative/different -enroll in YouTube’s Nonprofit Program

• Cons: - possibility of negative feedback (but you are able to turn off the rating and comment section underneath videos)

8th February 2016#SMEX16

Exercise

• Get into partners• Create 1-2 min clip each on one of these topics:

- My dream/ambition/passion in life- My favourite holiday- The first piece of music that made an impact on me- Or choose a topic of your own Tip! Write down three key elements you want to get across

8th February 2016#SMEX16

Feedback 8th February 2016#SMEX16

Q&A 8th February 2016#SMEX16