L`Oreal BTL campaign

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  • 1. L`Oreal BTL campaign Moscow 2007

2. Project- Brand/Product: Vichy Myokine. - Project : Myokine promo action in sport clubs. - Launch date: April or September. - Objectives: To attract new customers to Myokine and increase consumption by current customers. 3. Tasks- To select sport clubs and/or yoga clubs for the action. - To develop and execute the concept of the action including the idea, key attraction for the TA, distribution system. - To develop and produce all PLV needed for the action. 4. She is- She is 30 - 40 y.o. - She is modern, cares about there skin and appearance and faced to the problem of the first wrinkles - She has tried different face care products and is quite informed of all latest face care products. - She is an active person, takes care not only of her skin but also her body. 5. Key message- Vichy Laboratories technological advance Myokine - correction of mimic wrinkles - Reduce wrinkles - Increase skin elasticity - Smooth skin 6. the insight I want to be young I want to be beutiful I want to be healthy I want to be sexy I want to be attractive- I want to be one who triesthe new Vichy product. 7. -, , . - . -- , , , . .-- -Vichy Myokine 8. Vichy Myokine 9. - .., - - - . 10. - . , . ( - ) - - , , - . - - . , 100 , , . , , . 11. - , . 12. - - - Vichy Myokine. 99% . 13. - - - - , - PLV 14. - .. - . 15. - - - * - - , . - . . 16. - - .. , , - . 17. - , , , .... - , .... 18. Vichy Myokine 19. PLV - . 20. 21. - BTL , , .. 22. - , . - - . 23. ..Beutiful SportI want to be young I want to be beutiful I want to be healthyEntertainmet I want to be sexy I want to be attractiveHealthy 24. - , . 25. -- - : : .- - - : ., 51 : - : . quot;quot;. - : , - - , , : -, 39- : : : -- - : -, 32 : ., 2: , 15- : , : , , : . 50 -: - - . 60 : ., 14 : 1905 : : -- - , , : : ., 3- -- - : - : . , 9- - : . : ., 9: 26. - 10 .- Dance College Club- 7 .- Trinity Dance 6 .- 6 .- 6 .- Model 357 - 5 .- Pasion Flamenco 3 .- Academy Dance 3 .- Fred Astaire Social Dance 3 .- Svetix - 2 .- 2 . 27. - World Class 10 . - 9 . - 7 . - 4 . - ( , ) 4 . - 4 . - Model 357 4 . ( , ) - 4 . - ( , ) 4 . - Orange Fitness 3 . - 7 3 . - Dr. Loder ( , , ) 2 . - Forma 2 . - Swim&Gym - 2 . - ( , , ) 2 . - - ( , ) - 2 . - ( , ) 2 . - 2 . 28. -- - Bel-ve-Der :Lounge : Tarantool-Tattoo ., .29 .2 : - 3 . 2 ., 4/1New York Tattoo -- Biotek :: Tattoo Cultura Art ., ., 42, . 113 Studio :- 4 -,Perpetuum Tatoo -36 Devil`s Stigma : - : .-, 27/1Tattoo Ultra :- .,Shadow`s Tattoo ., . 1221, Studio : -- Femina : .,Tattoo3000 : ., 3, 7/2, 182 -, 182, .- . 5192Sonata Studio/ -- Grand-M Tattoo & : Piercing Studio: ., : .,., 7/54- - 23 Spirit : : - Imar & Vip-Clinic ., ., 2- : ., 10 :- 1 : 2- Sunrise :2- ., 3 ., 42., 6 29.