Value Added Services and WebRTC

1 COMPANY CONFIDENTIAL. © COPYRIGHT 2016 DIALOGIC CORPORATION. ALL RIGHTS RESERVED.

Value-Added Services and WebRTC Jim Machi

SVP Product Management and Marketing

February 15, 2016


What We Do

Provide Cloud-Centric Communications Infrastructure

and Applications to Enable an Agile Network

› New Services and New Way of Providing Services for: § IMS / VoLTE § Enterprises § IoT § OTT


WebRTC Has Similar Characteristics as VoIP

Hype Cycle

Seminal Event

Revolu4onary Technology

Integrated Communica4ons

Stages of Deployment

Ecosystem

Architecture Scrambling


Current State of WebRTC – Are We There Yet?

2011

2013

Today

2014

2012


WebRTC Ecosystem Overview


Browser Progress


Business justification for WebRTC

Lower costs

Raise revenues Add Value


Enterprise Challenges

› Service (High Value) Customers Better While Reducing Cost!

› Analytics

› Expect Excellent Mobile Experience

› BYOD

› Codec wars ✗ ✗


Options to Address the Enterprise Challenges

› Utilize Big Data / Analytics

›  Integrate Social Media

›  Integrate Video

› Security

›  Integrate Smartphone

› Cloud Deployment

› WebRTC

Gartner: “By 2019, WebRTC will be utilized for 15% of enterprise voice and video communication,

up from less than 1% today."


Service Provider Challenges

v  Issues / Challenges ›  Declining Overall Revenue

§  Value-Added Service Revenue Loss to OTT Apps §  Peer to Peer Connectivity from OTT Apps

§  All You Can Eat Connectivity

›  CAPEX/OPEX Spending to Revenue

›  Competition from New Fangled Service Providers §  Microsoft, Facebook, Google

›  Interop with Many Networks

›  Advertisement revenue


Move to “Enterprise IT” Deployment Model › NFV/Cloud ›  Service Agility

Provide Services to Increase Customer Loyalty ›  Service Continuity ›  Interop

Options to Address the Service Provider Challenges

New/partner services? Voice/Video-‐based?

Ver4cal? ?

v  Deploy New Apps and Services


Value-Added Services are Changing


VoLTE Enables Rollout of New Applications

v  VoLTE-IMS Network ›  Provides an end-to-end all-IP platform for

deployment of innovative new applications

›  Facilitates tight integration of application mashups through concurrent data transmission capabilities

›  Supports commercial bundling of voice, video, and messaging services with complementary applications

›  Extends service provider reach from smartphones to non-SIM devices such as tablets

Home IMS

Network

Called Network

IPX Transit

Provider

App Servers Vertical

Applications


Value Added Services 2.0

Tradi4onal Telephony Web Telephony


SIP / IMS App

WebRTC – SIP GW

Signaling / Transcoding

Rich Media Mixing (Voice / Video Conference,

Stream, Record)

Engine Needed for Value-Added Services


Engine Needed for Value-Added Services


Key WebRTC Value-Added Service Problems to Solve

v  Interoperability v  Scalability v  Integration into Mobile Architecture v  Centralized Recording


Browser to “something else”

eNodeB eNodeB

NodeB


WebRTC to SIP/PSTN Interworking

Media Server Control REST

Oracle WebRTC-Session-Controller with Application Server (OCCAS-lite)

Signaling over WebSocket

Media

SIP

Media

Media Server / MRF

Media

WebRTC traffic

Legacy VoIP SIP traffic

Media Media


Scalability solved

Dynamic Encoder Sharing Monolithic Architectures Graphics Processing Unit

Vertical vs Horizontal Scaling Media Server Clusters

mess

(and centralized recording)


Transport

Session Control

IMS Architecture with WebRTC

Services

Applica1ons Services OSA SCS IM SSF WebRTC SIP AS

HSS

3G UTRAN 2.5G GRAN

IPX

MNO

IWF

Applica1ons OSA AS CAMEL SIP AS

DEA

DRA

Charging Func1ons SLF

BGCF

MGCF

TR-‐GW

SGW

IMS MGW

eIMS-‐MGW

IPV4/IPV6 IP-‐CAN

MRF

eMRF

MRB

IPX

CS Network

IP Networks

IBCF CSCF I/S-‐CSCF

P-‐CSCF

eP-‐CSCF

Signaling traffic

WebRTC enhancement Bearer traffic


Key WebRTC Use Cases

Vertical Customer Management Collaboration


Vertical – Emergency Services

v  Key Challenges ›  Build a mobile integrated emergency

notification application supporting text, voice and video interaction with public safety staff at college, corporate and medical campuses

›  Time to market was critical

›  Needed secure recording, archiving and playback of interactions


Vertical – Emergency Services

Cloud User Mobile App

Public Safety Console Mobile or

WiFi Network

GPS


Vertical – Telehealth


Example Use Case: Medical Monitoring with IoT

As pitched during Hack-a-thon @

Sensors Temperature

Heart Rate & Respiration

O2 Level

Raspberry Pi

Rich Media Mixing

(Recording)

Nurse Station

Media

Session & Data


Vertical - IoT


v  WHAT: Video Relay and Translation Services ›  Deaf and hard of hearing communities ›  24x7x365 Service Provider ›  FCC mandated to support legacy devices from all vendors ›  30 call centers; 400+ interpreters ›  Supporting 10’s of thousands of customers

v  Why WebRTC ›  Reduces COGs / Lower barrier to access customer base

v  Key Characteristics of the Soution: ›  Any-to-Any video (SIP/WebRTC Convergence) ›  IVVR / Video-voicemail / ACD ›  Centralized Recording ›  Video quality ›  High Reliability

Vertical – Special Needs


Customer Management - Contact Center

RECORD

CPA

STREAM

CONFERENCE

RECOGNIZE

SPEAK


Customer Management – Click to Call


Customer Management – Virtual PBX

v  WHAT: smart SMB phone system delivering multi-ring, multi-phone number and virtual receptionist functionality to mobile and browser clients.

v  WHY WEBRTC:

›  Last mile access / Endpoint cost

v  Interworking: ›  Interworking WebRTC to SIP ›  Transcoding Opus to G.711


Collaboration – Audio/Video Conferencing

Hey, I am the

LOUDEST Talker!

What’s that echo?

“ENTER YOUR PIN CODE”


Collaboration – Virtual Meeting Room


Collaboration

v  WHAT: WebRTC Enterprise conferencing & whiteboard collaboration application

›  Global distributed team

›  Sales and training conferences

v  Why WebRTC ›  BYOD

v  Key Characteristics of the Solution: ›  Any-to-Any video (SIP/WebRTC Convergence) ›  Large scale conferencing ›  Centralized Recording ›  HD Audio and Video quality ›  High Reliability


The Future – Use of the Data Channel

v  File Sharing v  Context v  Gaming v  Peer Assisted CDN v  ServerLess Networks


Broadcasting


The Future – End of the Phone Number?


The Future – Artificial Intelligence

v  Far-Fetched? ›  Contextual Ads ›  Concierge Service ›  Contact Center Bots ›  Voice Biometrics


Wake Up One Day

Wireless Service Provider

Applica4ons

Standards

2nd Gen Architecture

Interop

Business Useful


Dialogic is a registered trademark of Dialogic Corporation and all companies controlling, controlled by, or under common control with Dialogic Corporation. (“Dialogic”).

The names of actual companies and products mentioned herein are the trademarks of their respective owners.

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