Total Visitors

# 108.779

Total Exhibitors

Total Destiantions

# 1.100 # 700

Total Trade Visitors

# 18.567

7,513

16

60

20

0%

20%

40%

60%

80%

100%

Very Good

Good

Moderate

Bad

Very Bad

Verdict on range of exhibitors

Average visit time

80%

4%

66% told us that they found new inspirationfor multiple holidays or travel destinations.

1 / 5 (23%) has changed theplans for their holiday aftervisiting Vakantiebeurs.

1 / 3th (37%) is surprised bydestinations that they would neverhad considered before.

Almost half of the visitors (48%)found new ideas & inspiration duringVakantiebeurs that they would never found somewhere else (due to contactwith locals from the country during exhibition)

Of the visitors that visited the Vakantiebeurs consumer days:

Key Figures| Visitors

4h4m

Age Family situation Income

6

11

12

22

28

22

<25

25-35

35-45

45-55

55-65

65+

Average age: 51 years old

24

7

51

5

13

Families with children living athome

Families without children livingat home, partner <35

Families without children livingat home, partner 35+

Single, < 35

Single, 35+

11

24

50

11

5

< average

Average

1,5x-2x average

3x average

4x average orhigher

Kerncijfers | Bezoekers

Comes for information about:

Netherlands21%

Europe73%

Outside Europe65%

Interest in Africa:

Top 10 interest in African countries

1. South-Africa2. Namibia 3. Tanzania 4. Madagascar5. Kenya6. Botswana 7. Gambia 8. Seychelles/Zambia 9. Morocco 10. Uganda/Mauritius

2,5x

The average spend on holidays of an Vakantiebeurs visitor is 2,5 timeshigher than the average Dutch traveller.

How many times a yearwill an Vakantiebeurs visitor travel?

Average spend on holidaysof an Vakantiebeurs visitor.

€ 3.158 p.p.p.y.!

Key Figures | visitors

Rise of +50% comparedwith last edition!

87%

1111

63

24

0%

20%

40%

60%

80%

100%

Very good

Good

Moderate

Bad

Very bad

Rating

Average visiting time

87%

2%

From the visitors that are visiting Vakantiebeurs with the interest in African destinations:

Key Figures | Visitors with interest in Africa

4h8m

Almost 5 / 10th (48%) is surprised bydestinations that they would neverhad considered before.

69% told us that they found new inspiration for multiple holidaysor travel destinations.

More than half of the visitors (56%)found new ideas & inspiration duringVakantiebeurs that they would never found somewhere else (due to contactwith locals from the country during exhibition)

58%mark 8+

Age Family situation Income

7

16

11

26

26

14

<25

25-35

35-45

45-55

55-65

65+

Average age: 48 year(Africa interested visitors)

26

11

43

9

11

Families with children living athome

Families without children livingat home, partner <35

Families without children livingat home, partner 35+

Single, < 35

Single, 35+

8

22

52

13

5

< average

Average

1,5x-2x average

3x average

4x average or…

Average spend on holidaysof an Vakantiebeurs visitor that is interested in Africa as destinatino.

€ 3.633 p.p.p.y.

Key Figueres| Visitors with interest in Africa