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Transcript of University Recruiting Essentials: Interns and Your Campus Brand - Part 2 - Interns' Work and...
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University Recruiting Essentials:
Interns and Your Campus Brand – Part 2Interns’ Work and Experience
AfterCollege Inc. 98 Battery Street, 5th Floor, San Francisco, CA 94111PHONE: 877-725-7721 · FAX: 415-263-1307 · www.aftercollege.com · [email protected]
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Interns and Campus Brand
• University Recruiting Overview• Internships Overview• Showcasing Interns’ Work• Learning from Their Experience• On-Campus Integration• Campus Ambassadors• Measuring Return on Investment (ROI)
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Interns and Campus Brand
-This is the second of three presentations on Interns and Campus Brand
-This presentation will cover:– Showcasing Interns’ Work– Learning from Their Experience
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Showcase Interns’ Work
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-It doesn’t matter if you have two interns or two hundred – learn to leverage the activities of your university recruiting program in order to get the most brand mileage from your interns’ experience.
-You should be leveraging the work your interns are doing both WHILE they are in their internships and AFTER they complete their internships – both are relevant.
-The next couple of slides will provide you with some real-world examples
-The vast majority of the examples that will be shown can be found through a simple internet search – however, if you would like me to send you a specific link, just reply to [email protected] and I would be happy to share links
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strykerinterns.wordpress.com
Blogs – Here is an example of the Stryker Interns Blog
-This blog focuses on different experiences of the interns
-Majority of content is written by interns describing their experiences
-Can be used internally – to gain support for the internship program and teams that may be interested in having an intern next year
-Can also be used externally – can be the focus of a targeted email campaign to similar students to show them real-life examples of interns’ experiences
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pninterns.com
-Porter Novelli does a great job incorporating content about what it is like to intern there, as well as interning in a Public Relations agency
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The Power of a Student Blog Post
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david-hu.com
-Here is David Hu’s blog post about his experience as an intern at Khan Academy
-David created a YouTube video which has over 20,000 hits
-David was very creative with his video and blog post
-More from this blog post on the next couple slides
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david-hu.com
-David shows screen shots of his work examples
-There is text to support each image – for our purpose we are only seeing the image
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david-hu.com
-If you know anything about Khan Academy or have watched the founders’ TED talk, you will know they are all about mathematical doodling!
-David’s internship focused on machine learning – he shows how what he was learning “spawned” other things
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david-hu.com
-David ends his blog post with a plug for doing an internship at the Khan Academy
-David even gives the place you can go to find out how to apply
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david-hu.com
-Here is another intern blog post from the Khan Academy internship – Jamie Wong
-Jamie Wong’s blog post made it to the front page of Hacker News – attracted 12,000 visitors over 2 days
-Another student’s blog post on a co-op project was viewed by more than 20,000 visitors the day it was posted – as a result the student received multiple employment offers
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Employer Websites
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-Employer Websites can be used to show real-life examples
-Show intern experiences to inform and encourage other students to apply
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-Here Northwestern Mutual focuses on the leaders from their internship program
-This type of publication makes the students feel good
-Can be sent to different publications on campus or virtually – to showcase the students but also to brand in front of other students
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-Oracle – special section on website that talks about the interns’ profile
-It exemplifies where they went to school, what type of internship they did, and how they felt their experience was
-They also include a link to apply from that page
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We know Disney specializes in telling stories – their internships site is no different!
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-This is another example of the Disney Internship experience
-Disney includes intern testimonials on their website highlighting what the interns enjoyed about their internship
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-SanDisk does a great job of incorporating a video into their website-The video features someone from their Communications team who explains how her internship there led her to her current career path
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Google has an entire YouTube channel of videos about what it is like to be an intern at Google – each video links to the internship opportunity
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-Make sure you are getting the word out about your interns!
-The example here is a student newspaper at the University of Florida – it is an exposé on her internship at the White House
-Anywhere you have an internship story published, you can then use that information to attract more similar students to learn about your brand
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Learn from Their Experience
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-Make sure you identify a clear and coordinated process for learning from interns
-Check-ins with managers
-Coordinated exit interview – include evaluation process
-Take the interns’ positive experiences and leverage them to engage even more interns
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Marketing Materials
-Test out your marketing materials on your interns – ask for their feedback
-What were the things that attracted them to come and intern at your company?
-Now that they are there – what are the things that they wish they had known beforehand?
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Practice the Pitch
-Practice what you say at your career fair booth with your interns
-How does it resonate?
-What aren’t you saying that you should?
-What are the types of things that would attract them to a career fair booth?
-Learn from them!
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“[A common mistake is] Overestimating the impact of marketing materials. Ultimately it’s what students tell each other, not what a website or a brochure or commercially produced product might imply.”
-Mary Scott, President of Scott Resource Group
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Interns and Campus Brand
-Continue to the third and final presentation on Interns and Campus Brand to learn about:
Part 3 - Campus Involvement and ROI:-On-Campus Integration-Campus Ambassadors-Measuring Return on Investment (ROI)
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-Subscribe to the AfterCollege Employer Blog for more information on University Recruiting http://employer.aftercollege.com/
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Visit AfterCollege
-Visit the AfterCollege Products and Services page to see how AfterCollege can help enhance your University Recruiting program
-Sign up for Free Employer Webinar Series for tips and tricks on building and improving your University Recruiting program
-Follow us on Twitter | Facebook | LinkedIn
-Visit the AfterCollege LinkedIn University Recruiters Page to discuss University Recruiting with other industry professionals
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