Mobile Recruiting Essentials for Staffing Firms [Webcast]

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1. Mobile Recruiting Essentials for Staffing Firms 2. Mobile Recruiting Essesntials: 2 3. 3 Smartphones are on the rise 75% of mobile phones are smartphones in the U.S. 4. 4 Desktop visits are declining Both smartphone and tablet searches have increased 5. 5 Theres a mobile disconnect between job seekers and recruiters Job seekers using mobile Recruiters lacking mobile career sites Despite 43% of job seekers using mobile in their job search, 59% of recruiters currently invest nothing in mobile career sites. Jobvite Social Recruiting Survey, August 2014. Recruiters who are using mobile have seen improvement in quality of candidates (13%) and time-to-hire (14%). 6. What were going to cover today Introduction to mobile and mobile recruiting The 3 mobiles: social sites, apps and mobile websites 5 tips for a successful mobile strategy How you can use LinkedIn apps to keep up with mobile candidates 6 7. Introduction to mobile recruiting The top downloaded apps when you search for jobs on Android Some have had over 10,000,000+ downloads 7 8. 8 LinkedIns mobile traffic growth 44,000 job applications per day 1.45 million job views per day 15 million profile views per day 2011 8% 2012 19% 2013 30% 2014 49% 9. The 3 mobiles: social sites, apps and mobile websites 9 10. 10 The 3 mobiles: social sites, apps and mobile websites Audiences of all ages are on social networks 11. The 3 mobiles: social sites, apps & mobile websites Twitter has 302 million monthly active users 80% of them are accessing the site via mobile. Over 50% of LinkedIns monthly unique visitors are logging in via mobile. Our Job Search app accounted for more than 40 percent of all job views in Q1 of 2015. Facebook has 798 million daily active users logging in through mobile as of March 2015, an increase of 31% year-over-year. 11 https://investor.twitterinc.com/releasedetail.cfm?releaseid=909177 http://investors.linkedin.com/index.cfm http://investor.fb.com/releasedetail.cfm?ReleaseID=908022 12. The 3 mobiles: social sites, apps & mobile websites Building an app is different than having a mobile optimized website. People have to download apps from a site or an app store. Apps enable you to push messages and notifications directly to those that have downloaded it. 12 13. The 3 mobiles: social sites, apps & mobile websites Mobile websites can be a different version of your website or can dynamically resize to a mobile screen this is called a responsive site. Mobile websites dont need to be downloaded. Mobile sites should be faster to load than your normal site and therefore help with your search engine rankings from a mobile. 13 14. 14 Firms of all sizes are embracing mobile Mark/Ryan Associates 15. The 3 mobiles: social sites, apps & mobile websites Having a mobile website substantially decreases your bounce rate. Mobile optimized sites have a bounce rate of 26% - lower than most standard desk top sites (46.6%). Site engagement increased by 56% in terms of time on site and page visits increased by 65% when presented with a mobile site. 15 2013 Mobile stats of 4MAT.com clients with a combined Visits of over 80,000 on 4MAT Mobile Platform 16. 16 Content makes mobile work Which ever platform you choose to use, content and usability will dictate your success. 17. 5 tips for a successful mobile strategy 1. Do your research 2. Build your foundations 3. Outbound reach and inbound attraction 4. Think conversions and workflows 5. Analyze, review, improve 17 18. 1. Do your research Do actual research poll your database Dont waste your time Look at your Google analytics Go to audience, mobile, overview Internal audit on time, resources and competence Speak to your LinkedIn contact about mobile usage in your market 18 19. 2. Build the foundations Build a mobile optimized website If you are a recognized brand with a high volume of jobs or need to manage a workforce, then consider an app Post jobs and use employee branding on LinkedIn Share content that is easy to consume on mobile devices 19 20. 3. Outbound reach and inbound attraction Redesign your job alerts for mobile inboxes Think about sending SMS job alerts Be creative with messaging apps like WhatsApp Share content that is image-heavy Share your job postings with your LinkedIn followers 20 21. 21 22. 4. Think conversions and workflows Review your job application process Make applying as easy as possible Make social sharing as easy as possible 22 23. 4. Think conversions and workflows Member looks at member. Clicks a link to find out about the company 23 1 2 3 From researching the company they see a job They apply to the job. Member also follows the company and this is shared with their network Layla Waterson Sean Johnson 24. 5. Analyze, review, improve Keep track of your Google Analytics Read reviews of your app downloads Ask for feedback Look to continually improve what you are doing and refine 24 25. LinkedIn apps Whats out there for you LinkedIn has seven members in our app family Flagship app, LinkedIn Connected Job Search Pulse Recruiter Mobile Sales Navigator SlideShare 26. LinkedIn Recruiter app for mobile Engage the best talent anywhere, anytime Layla Waterson 27. View profiles within LinkedIn Recruiter on mobile 28. The candidate perspective How your messages appear on the app Candidates inbox XYZ Co Mountain View, CA xyzCo Full Message XYZ Co Mountain View, CA xyzCo 29. The candidate perspective Applying to jobs via LinkedIn XYZ Co Mountain View, CA xyzCo XYZ Co Mountain View, CA xyzCo Start the application Apply with profile Confirm contact information Send application 30. 30 Thanks for viewing! Follow us on social media: talent.linkedin.com/blog #hiretowin